Internet Users Have Average Of 5 Social Media Accounts

GlobalWebIndex’s survey monitors engagement with close to 50 named social platforms. This surveyed data allows us to calculate the average number of social media accounts per internet user – with the global figure being 5.54. People are actively using 2.82 social platforms – giving clear evidence that multi-networking behaviors are flourishing.

Predictably, 16-24s are at the very forefront of this trend having an average of 6.55 accounts each; in contrast, 55-64s are maintaining accounts on just 2.85 services. 25-34s are now ahead of 16-24s, with the former being active on some 4.21 networks. Loyal to Facebook, this age group are the most likely to be using professional networks such as LinkedIn.

infographic: Internet Users Have Average Of 5 Social Media Accounts

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