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May 19, 2014

Organic Reach On Facebook Has Dropped Rather Than Complaining About It Follow These New Rules

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Organic reach on Facebook has dropped rather than complaining about it follow these new rules - #infographic #socialmedia #marketing
It’s no secret that Facebook’s organic reach for brand pages is on the decline. Social media managers are struggling to figure out how to continue to reach their audience in an era where their marketing messages don’t automatically appear in thousands of Facebook fans’ news feeds.
So how will you move forward in expanding your brand’s reach?
ShortStack, compiled a list of rules and tips to help Facebook marketers mange a successful presence on the social network.
Some key takeaway:
Use social campaigns photo contests, promotions, newsletter sign ups to collect useful data, e.g email address.
Don't like-bait Facebook's algorithm doesn't like it.
Experiment with hybrid content marketing, i.e promoting targeted posts to targeted audiences.
Be entertaining and helpful, not salesy.
Take a look at this infographic for more tips:

Businesses must recalibrate their digital strategies so that there is less reliance on organic Facebook  reach. Instead, they must focus on the metrics that matter — optimizing Facebook content for KPIs like engagement, click-throughs, and conversions. In addition, they must look beyond Facebook to extend  digital reach, investing in a multi-network strategy and optimizing their marketing mix for success.
Organic Reach On Facebook Has Dropped Rather Than Complaining About It Follow These New Rules - infographic

Top image credit: purplerockscissors.com

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