Apr 10, 2014
Is Desktop Advertising on Its Way Out? Mobile Advertising is Projected to Still be Growing in 2017 - infographic
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Thursday, April 10, 2014 advertising , info-graphics , Social-Media
With the slow diminish of desktop and expenses, mobile ad spending is on the rise, creating a new era of online advertising.
The below infographic created by our friends at Vertical Measures takes a closer look at the future of mobile advertising.
Some key highlights are:
Google is the number 1 digital ad publisher in the world with 33 percent of all digital ad dollars in 2013.
Mobile advertising is projected to still be growing in 2017. From 2012 to 2017, mobile ad spending is expected to be increased 716 percent.
Search and display are the top formats in U.S. mobile ad spending and are projected to keep growing.
The U.S. net mobile ad revenues for corporations is on the rise. By 2015, Google is expected to increase their revenue to $9.29 Billion, followed by Facebook to $1.86 Billion, Pandora to $0.75 Billion, and Twitter to $0.63 Billion.
Related post: Epic Smartphone Targeting Techniques The Industry Experts Didn't Want You To See