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Apr 20, 2014

Google is the First Port of Call for Many People - infographic

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Google is the First Port of Call for Many People - infographic
Almost 6 out of every 10 UK adults would turn to Google search for a question's answer before asking their family or partner, a new research has revealed.
In a study of 2000 UK adults, the search laboratory team found that 52 percent women verify breaking news on Google, 12 percent ask friends, while only 11 percent use social media for that.
On the other hand, 48 percent of men verify a breaking news in Google search and 11 percent turn to social networking sites for that.
“The search engine has pretty much killed the pub debate as any argument is almost always ended by the phrase ‘I have Googled it...’ whereas ten, fifteen years ago you might have heard ‘I've asked my mate...’ and I think it'll be a long time since we start saying ‘I've Twittered it.’” said Ian Harris, founder of Search Laboratory.
Take a look at this graphic that takes a closer look at how many times a day are we using Google to check facts and find answers at work and how much does the we trust Google.

How Much Does the UK Trust Google - infographic
Top Photo by Damien Meyer/AFP/Getty Images

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