Apr 11, 2014
Men vs. Women: Online Shopping Trends - infographic
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Friday, April 11, 2014 Ecommerce , info-graphics , onlinemarketing
Ever wondered whether it is men or women that spend more time aimlessly browsing around whilst shopping online? You might be surprised by the answer. Guess who spends more on shoes… did you answer women? Guess again!
This rather interesting infographic offers intriguing insights into how men and women differ online. It’s a battle of the sexes and the battleground is the internet! Did you know that far more blokes populate Reddit, whilst the ladies have taken over Pinterest?
Some of the insights presented may surprise you and if you are a business owner, you might find yourself considering how you market to the different sexes. If you’re a small business selling women’s fashion items, you might want to look at Etsy, where 80% of customers are women, in addition to eBay where only 47% are female. Amazon on the other hand is an even 50/50 split.
Take a look at this visual by paymentsense loaded with interesting facts that could help your business out, or just entertain.
Top photo credit: stock.xchng | Article H/t to Matthew Leach.