Did you know that mobile advertising spending only in the United States was $1.2 billion in the first 6 months of 2012 while in 2013 this amount shoot up to a startling $3 billion during the first 6 months. And according to Advertising Expenditure Forecasts, by 2015, total mobile ad spend is predicted to be $33.1 billion. Moreover social networks are responsible for at least 17 percent of all the time consumers spend on mobile, while 66 percent of agencies and 65 percent of marketers said they are somewhat or very likely to spend on native advertising in the second half of the year. In addition, more than $4.6 billion was spent on social media advertising last year, with 35% spent on social advertising.
Now it's clear that mobile and native advertising are gaining increased popularity. With more social media users checking their accounts via mobile devices than on their computers, in-stream mobile ads are quickly becoming advertisers' chosen method for getting their message front and center. The infographic below from LinkedIn Marketing Solutions provides an in-depth look at the rise of mobile and native advertising and offers predictions for the future.
|In The Social Stream - Filtering Through Native And Mobile Ads [INFOGRAPHIC]|
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