Jul 25, 2013
What You Should Know About Content Marketing
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Thursday, July 25, 2013 Business , info-graphics , Social-Media
What Makes GOOD Content?
- Content should be Original and Unique.
- Free of Errors.
- Interesting and Sharable.
- In-Depth and Insightful.
- Targeted and Accurate.
- Tracked and Monitored.
WHAT ARE THE BENEFITS OF CONTENT
Most customers prefer to know a company through their content rather than ads.
Social Media Engagement
Most companies are using content to reach a large portion of their customers on Facebook and Twitter.
Immediate Conversation Events
Most companies say that posting content on social media has increased marketing effectiveness.
Influence And Authority BuildingCreation of interesting content is one of the top 3 reasons why people follow brands on social media.
MYTHS ABOUT CONTENT MARKETING
Content Marketing Is A Fad
Brands are quickly hopping onto his bandwagon but the ride is a long one. Most metric-driven marketing strategies actually require content and high quality content will continue to be in high demand.
You Need A Storehouse Of Content To Get Started
Having NO content reduces your brand's credibility and sacrifices its place in the minds of buyers. Offer what you have and build momentum from there.
Content Produces Immediate ROIThe true value of content marketing lies in the loyal customers it can create. This does not happen over night so brands would need to be patient.
infographic by: edgemedia.com.sg/infographics/contentmarketing.html