Ipsos surveyed 23,642 adults (under the age of 75) across 30 countries between 27 October and 4 November 2025. The survey found that 50% of respondents said 2025 was a bad year for them and their family. At the national level, 66% of respondents said 2025 was a bad year for their country, with the highest percentages reported in France (85%), South Korea (85%), and Türkiye (80%).
Looking ahead, 71% of respondents expressed optimism that 2026 will be better than 2025. Countries with the highest optimism included Indonesia (90%), Colombia (89%), and Chile (86%), while France (41%), Japan (44%), and Belgium (49%) reported the lowest optimism.
On economic expectations, 49% of respondents predicted a stronger global economy in 2026, while 51% expected it to be worse.
The report also notes that in 2020, 90% of average respondents globally said their country had a bad year, reflecting the height of the COVID-19 pandemic. Current optimism levels remain below pre-2022 figures.
Source: Ipsos Predictions 2026 Report
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Looking ahead, 71% of respondents expressed optimism that 2026 will be better than 2025. Countries with the highest optimism included Indonesia (90%), Colombia (89%), and Chile (86%), while France (41%), Japan (44%), and Belgium (49%) reported the lowest optimism.
| Country | % agree | % disagree |
|---|---|---|
| 30-country avg. | 71 | 29 |
| Indonesia | 90 | 10 |
| Colombia | 89 | 11 |
| Chile | 86 | 14 |
| Thailand | 86 | 14 |
| Peru | 86 | 14 |
| India | 85 | 15 |
| Argentina | 83 | 17 |
| South Africa | 82 | 18 |
| Mexico | 82 | 18 |
| Malaysia | 82 | 18 |
| Brazil | 80 | 20 |
| Hungary | 77 | 23 |
| Poland | 74 | 26 |
| Romania | 70 | 30 |
| Canada | 70 | 30 |
| Spain | 69 | 31 |
| Sweden | 68 | 32 |
| Singapore | 67 | 33 |
| Netherlands | 67 | 33 |
| United States | 66 | 34 |
| Australia | 66 | 34 |
| South Korea | 65 | 35 |
| Türkiye | 63 | 37 |
| Ireland | 63 | 37 |
| Great Britain | 58 | 42 |
| Germany | 57 | 43 |
| Italy | 57 | 43 |
| Belgium | 49 | 51 |
| Japan | 44 | 56 |
| France | 41 | 59 |
On economic expectations, 49% of respondents predicted a stronger global economy in 2026, while 51% expected it to be worse.
The report also notes that in 2020, 90% of average respondents globally said their country had a bad year, reflecting the height of the COVID-19 pandemic. Current optimism levels remain below pre-2022 figures.
Source: Ipsos Predictions 2026 Report
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• How Schema Markup Is Redefining Brand Visibility in the Age of AI Search, According to Experts at Status Labs
• How ChatGPT could change the face of advertising, without you even knowing about it
