Meta is adding a new option to Threads that creates communities, spaces built around topics such as sports, music, books, television, and technology. The feature is being tested on the web and mobile versions of the app. It marks the latest step in Meta’s effort to give the platform more structure as its user base grows.
How the feature works
Users can join a community, see posts inside a dedicated feed, and display their membership on their profiles. Each community is listed in the menu so it is easy to move between them. More than 100 groups are already active, including NBA Threads, Book Threads, and Tech Threads. Within these spaces, posts are arranged to highlight material most relevant to the theme, rather than showing a mix of tagged content.
Personalization and design changes
Joining communities also affects the main feed. The app takes those choices into account when recommending other posts. Meta says this should make feeds less random and more focused on what people want to follow. Some communities use custom emoji for likes, such as a basketball symbol in NBA Threads.
Why Meta is adding communities
Threads passed 400 million users this year. Its feed has been criticized for relying heavily on suggested posts from unrelated accounts, which makes it harder for users to keep track of ongoing discussions. Communities are intended to reduce that problem by offering consistent spaces that stay tied to specific subjects.
Comparison with other platforms
The idea is not new. Reddit has long been built on topic-based groups, and X introduced a communities feature in 2021. Meta is now adapting that approach to make Threads more cohesive and to give users more control over the flow of content they see.
Notes: This post was edited/created using GenAI tools.
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Notes: This post was edited/created using GenAI tools.
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