A new report examining internet search behavior across the United States has found that New York is the most interested state when it comes to cryptocurrency. The study, carried out by online crypto retail platform Zellix, identified the Empire State as leading the country in monthly online searches for crypto-related terms, suggesting a high level of curiosity and engagement with digital currencies.
According to the findings, New York residents carry out an average of 298 searches per 100,000 people each month for phrases linked to the world of crypto. This puts the state ahead of others including Nevada and California, which came in second and third place respectively.
The researchers behind the report analyzed Google search data for a wide range of cryptocurrency terms – from investment queries such as “what crypto to buy today” to more platform-specific phrases like “Coinbase login” or “Kraken Crypto”. The number of searches was then adjusted according to population size in order to reflect relative interest across the 50 states.
Nevada followed closely behind New York, with roughly 258 searches per 100,000 people, while California, home to Silicon Valley and several major tech firms, averaged just over 252. Hawaii and Alaska completed the top five, with figures suggesting that even states with smaller populations are demonstrating strong levels of engagement with the crypto space.
Florida, North Dakota, Washington, New Jersey and Massachusetts also made it into the top ten, with average monthly search figures ranging from just over 220 to 232 per 100,000 residents.
At the other end of the spectrum, Mississippi recorded the lowest level of interest, with around 124 searches per 100,000 people. Other states with relatively low search volumes included Kentucky, West Virginia and Louisiana – all of which fell below 135 monthly searches per 100,000 residents.
Speaking on the findings, Zellix’s Chief Financial Officer Trajan King pointed to a wider cultural and technological context that may explain the variation in interest.
“States with a strong technology sector or a history of financial innovation tend to show higher levels of engagement with cryptocurrency,” he said. “It’s also worth noting the political divide. Conservative-leaning states have generally been slower to embrace newer financial technologies, particularly those associated with decentralization and disruption.”
King also suggested the trend could have implications for former President Donald Trump’s foray into digital currency. His $TRUMP token project has faced turbulence in recent months, and it remains to be seen whether Republican-leaning areas will be as receptive to crypto ventures under his name.
By focusing on search volume per capita, the analysis was designed to highlight interest levels irrespective of state size. The inclusion of both casual and technical queries paints a picture of a public that is still learning, exploring, and (perhaps in some cases) speculating.
Below is a look at the most crypto-curious states, based on average monthly searches per 100,000 people:
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According to the findings, New York residents carry out an average of 298 searches per 100,000 people each month for phrases linked to the world of crypto. This puts the state ahead of others including Nevada and California, which came in second and third place respectively.
The researchers behind the report analyzed Google search data for a wide range of cryptocurrency terms – from investment queries such as “what crypto to buy today” to more platform-specific phrases like “Coinbase login” or “Kraken Crypto”. The number of searches was then adjusted according to population size in order to reflect relative interest across the 50 states.
Nevada followed closely behind New York, with roughly 258 searches per 100,000 people, while California, home to Silicon Valley and several major tech firms, averaged just over 252. Hawaii and Alaska completed the top five, with figures suggesting that even states with smaller populations are demonstrating strong levels of engagement with the crypto space.
Where Curiosity Runs High
In several of the highest-ranking states, search terms such as “NFT”, “how to invest in crypto”, and “which cryptocurrency will explode in 2025” appeared frequently. Data suggests that much of the online interest is driven by a mix of speculative enthusiasm, basic education, and account management activity.Florida, North Dakota, Washington, New Jersey and Massachusetts also made it into the top ten, with average monthly search figures ranging from just over 220 to 232 per 100,000 residents.
At the other end of the spectrum, Mississippi recorded the lowest level of interest, with around 124 searches per 100,000 people. Other states with relatively low search volumes included Kentucky, West Virginia and Louisiana – all of which fell below 135 monthly searches per 100,000 residents.
Political Patterns and Cultural Clues
One striking pattern in the data is the apparent divide along political lines. Of the ten most crypto-interested states, seven voted for the Democratic candidate in the 2020 US presidential election. Alaska, North Dakota and Florida were the only Republican-leaning states to appear in the upper tier of the ranking.Speaking on the findings, Zellix’s Chief Financial Officer Trajan King pointed to a wider cultural and technological context that may explain the variation in interest.
“States with a strong technology sector or a history of financial innovation tend to show higher levels of engagement with cryptocurrency,” he said. “It’s also worth noting the political divide. Conservative-leaning states have generally been slower to embrace newer financial technologies, particularly those associated with decentralization and disruption.”
King also suggested the trend could have implications for former President Donald Trump’s foray into digital currency. His $TRUMP token project has faced turbulence in recent months, and it remains to be seen whether Republican-leaning areas will be as receptive to crypto ventures under his name.
What People Are Searching For
The study’s methodology involved compiling a broad set of search terms tied to cryptocurrency, including basic questions such as “how to buy bitcoin”, “crypto for beginners”, and “can I invest in crypto”, alongside terms connected to popular platforms like Binance, Kraken and Coinbase.By focusing on search volume per capita, the analysis was designed to highlight interest levels irrespective of state size. The inclusion of both casual and technical queries paints a picture of a public that is still learning, exploring, and (perhaps in some cases) speculating.
Below is a look at the most crypto-curious states, based on average monthly searches per 100,000 people:
| State | Keyword searches per 100K |
|---|---|
| New York | 298.58 |
| Nevada | 257.63 |
| California | 252.43 |
| Hawaii | 244.69 |
| Alaska | 235.09 |
| Florida | 232.85 |
| North Dakota | 228.44 |
| Washington | 222.86 |
| New Jersey | 220.84 |
| Massachusetts | 209.78 |
| Colorado | 203.75 |
| Oregon | 202.44 |
| Rhode Island | 201.12 |
| Connecticut | 200.39 |
| Virginia | 200.15 |
| Georgia | 196.12 |
| Texas | 193.68 |
| Illinois | 192.24 |
| Arizona | 191.77 |
| New Hampshire | 191.39 |
| Maryland | 190.43 |
| Maine | 188.25 |
| Vermont | 187.91 |
| Delaware | 186.23 |
| Wyoming | 184.91 |
| Minnesota | 183.79 |
| Kansas | 177.77 |
| Utah | 175.8 |
| North Carolina | 174.13 |
| South Dakota | 170.05 |
| Michigan | 161.36 |
| Nebraska | 160.74 |
| Pennsylvania | 160.69 |
| Montana | 157.94 |
| Idaho | 157.91 |
| South Carolina | 155.78 |
| New Mexico | 154.93 |
| Ohio | 152 |
| Missouri | 150.78 |
| Tennessee | 150.27 |
| Oklahoma | 142.93 |
| Arkansas | 141.91 |
| Alabama | 140.88 |
| Wisconsin | 139.39 |
| Iowa | 137.77 |
| Indiana | 134.89 |
| Louisiana | 134.74 |
| West Virginia | 133.75 |
| Kentucky | 132.67 |
| Mississippi | 124.05 |
Methodology at a Glance
Zellix began by building a seed list of common search phrases linked to cryptocurrency, which included everything from investing advice to questions about crypto exchanges and NFT platforms. Using Google Keyword Planner, the team gathered monthly search data for each term across all US states. These figures were then adjusted by population to produce a final ranking based on searches per 100,000 people.Read next: Where in the World Are LinkedIn Users Most Likely to Call Themselves CEOs?
