- One in 18 LinkedIn users in Switzerland lists “CEO” as their title. In Switzerland, 5.48% of all LinkedIn users list “CEO” in their profile, the highest share recorded in the entire analysis.
- One in every 23 LinkedIn users holds the CEO title in Sweden, a rate that places it well ahead of countries like Italy and France.
- Germany has the highest total number of CEOs on LinkedIn.
The study, curated by Heepsy, focused solely on countries with over a million LinkedIn users. The aim was to draw meaningful comparisons by tracking the share of members who label themselves as chief executive officers.
Topping the chart, Switzerland displayed the densest clustering. Roughly one out of every 18 profiles there carries the CEO tag. This equates to 74,000 individuals among its 1.35 million user base. The high frequency may signal a strong startup culture or liberal title usage in business circles.
Just behind, Sweden registered similar behavior, with about 71,000 professionals—roughly one in every 23—tagged under the executive tier. Spain stood next in line, where more than 150,000 users listed themselves as company heads, comprising just over 4% of its total LinkedIn crowd.
Germany, despite topping the chart in volume, held the fourth spot by percentage. Out of 4.42 million LinkedIn profiles there, 185,000 identify as company leaders. That makes the ratio slightly less intense than in neighboring countries.
Denmark, with its comparatively modest LinkedIn population, saw around 43,000 listings for chief executive roles, earning it a spot in the top five. The frequency—just under 4%—reflects a high saturation of leadership identifiers.
Poland followed with a 3% share, translating to over 50,000 users labeling themselves as CEOs. While the total isn’t among the highest, the relative density suggests an active trend of status signaling or title normalization among digital professionals.
Further down the list, Belgium saw under 3% of its members opting for the CEO descriptor. Though the proportion is smaller, it still outranks several larger nations. Italy, despite having four million users, showed a lower percentage—less than 3% of its profiles declared a chief executive role.
The Netherlands, often noted for egalitarian corporate norms, posted a comparatively reserved rate. Roughly 2.26% of profiles used the CEO tag, pointing to a culture less inclined to formal executive labels.
France, despite leading the group in total LinkedIn users, trailed at the bottom. Only 1.76% of French professionals claimed the CEO title—roughly one in 57—marking it the most conservative among the ten nations surveyed.
"LinkedIn has evolved from just a job board to a key platform for showing off our professional identities. The way we present ourselves, particularly through our job titles, reflects interesting cultural views on leadership and success. The title of CEO now focuses more on how we wish to be seen by others rather than just our role in a company. These cultural variations in personal branding are very important as companies work globally and base hiring choices on online impressions.", Tabi Vicuña, Founder of Heepsy, commented on the study.
Also read: Study Warns of Surge in Security Breaches Linked to Social Media ImpostorsOutside Europe, the trend continues with wide disparities. The United States, home to the world’s largest LinkedIn population at 236 million, recorded just over 2.4 million self-labeled CEOs—around 1.03%. Canada followed a similar pattern, with 180,000 out of 26 million users claiming the executive tag, marking a modest 0.69% share. In contrast, South Korea posted a higher percentage at 1.66%, translating to 72,000 CEO profiles from a pool of 4.3 million. Nigeria stood out among African nations, with 146,000 CEO claims across 10.3 million accounts—about 1.42%—surpassing even Japan’s 1.24% figure.
Elsewhere, emerging economies displayed varying levels of title adoption. Ghana logged a 1.13% CEO density, while Kenya (0.61%), South Africa (0.55%), and Egypt (0.32%) showed more tempered behavior. Southeast Asia reflected cautious usage overall. Vietnam, Malaysia, and Indonesia all reported CEO listings below 0.4%, despite collectively hosting tens of millions of users. India, despite being the second-largest LinkedIn market with over 135 million members, registered only 415,000 CEO-tagged profiles—amounting to 0.31%.
Latin America showed similar restraint. Brazil, with 71 million users, saw just 283,000 CEO entries, or 0.40%. Mexico, Colombia, and Argentina each fell below the 0.4% mark as well. European outliers like the United Kingdom (0.65%), the Netherlands (2.26%), and Italy (2.68%) offer contrast to places such as Qatar (0.34%), Jordan (0.31%), and Turkey (0.29%), where the label remains less saturated.
Taken together, the figures reflect more than just professional labels—they expose how digital economies shape perception, branding, and hierarchy. In regions with a growing startup presence or weaker gatekeeping of executive roles, the CEO title may serve more as a positioning tactic than a reflection of organizational structure. As professional networks expand their global reach, such variations raise questions about the consistency and meaning of executive identity in the online space.
| Country | LinkedIn Users 2024 | LinkedIn CEO Profiles | % of CEO Profiles |
|---|---|---|---|
| Switzerland | 1,350,000 | 74,000 | 5.48% |
| Sweden | 1,600,000 | 71,000 | 4.44% |
| Spain | 3,550,000 | 155,000 | 4.37% |
| Germany | 4,420,000 | 185,000 | 4.19% |
| Denmark | 1,110,000 | 43,000 | 3.87% |
| Poland | 1,696,000 | 52,000 | 3.07% |
| Belgium | 1,280,000 | 38,000 | 2.97% |
| Italy | 4,000,000 | 107,000 | 2.68% |
| Netherlands | 2,870,000 | 65,000 | 2.26% |
| France | 8,600,000 | 151,000 | 1.76% |
| South Korea | 4,338,000 | 72,000 | 1.66% |
| Nigeria | 10,310,000 | 146,000 | 1.42% |
| Japan | 4,500,000 | 56,000 | 1.24% |
| Ghana | 2,840,000 | 32,000 | 1.13% |
| United States | 236,000,000 | 2,420,000 | 1.03% |
| United Arab Emirates | 8,660,000 | 77,000 | 0.89% |
| Angola | 1,009,600 | 8,600 | 0.85% |
| Australia | 15,950,000 | 125,000 | 0.78% |
| Cameroon | 1,242,000 | 8,700 | 0.70% |
| Uganda | 1,438,800 | 10,000 | 0.70% |
| Serbia | 1,440,000 | 10,000 | 0.69% |
| Canada | 26,000,000 | 180,000 | 0.69% |
| Hong Kong | 3,516,000 | 23,000 | 0.65% |
| United Kingdom | 42,700,000 | 277,000 | 0.65% |
| New Zealand | 2,940,000 | 19,000 | 0.65% |
| Kenya | 4,925,000 | 30,000 | 0.61% |
| Singapore | 4,600,000 | 27,000 | 0.59% |
| South Africa | 13,910,000 | 77,000 | 0.55% |
| Tanzania | 1,362,000 | 7,400 | 0.54% |
| Lebanon | 1,251,000 | 6,400 | 0.51% |
| Taiwan | 3,576,000 | 18,000 | 0.50% |
| Puerto Rico | 1,074,000 | 5,100 | 0.47% |
| Bangladesh | 8,865,000 | 42,000 | 0.47% |
| Dominican Republic | 1,925,000 | 8,600 | 0.45% |
| Oman | 1,016,000 | 4,400 | 0.43% |
| Panama | 1,344,000 | 5,800 | 0.43% |
| Kuwait | 1,145,000 | 4,900 | 0.43% |
| Vietnam | 8,297,000 | 35,000 | 0.42% |
| Sri Lanka | 2,348,000 | 9,900 | 0.42% |
| Brazil | 71,100,000 | 283,000 | 0.40% |
| Senegal | 1,176,000 | 4,600 | 0.39% |
| Kazakhstan | 1,561,000 | 6,100 | 0.39% |
| Ethiopia | 1,179,900 | 4,600 | 0.39% |
| Nepal | 1,713,000 | 6,500 | 0.38% |
| Mexico | 22,780,000 | 85,000 | 0.37% |
| Thailand | 5,464,000 | 20,000 | 0.37% |
| Malaysia | 8,500,000 | 31,000 | 0.36% |
| Saudi Arabia | 9,930,000 | 36,000 | 0.36% |
| Qatar | 1,548,000 | 5,200 | 0.34% |
| Egypt | 11,430,000 | 37,000 | 0.32% |
| Chile | 8,680,000 | 28,000 | 0.32% |
| Jordan | 1,800,000 | 5,600 | 0.31% |
| Uruguay | 1,482,000 | 4,600 | 0.31% |
| India | 135,400,000 | 415,000 | 0.31% |
| Turkey | 16,380,000 | 48,000 | 0.29% |
| Costa Rica | 1,791,000 | 5,200 | 0.29% |
| Guatemala | 1,640,000 | 4,700 | 0.29% |
| Colombia | 14,770,000 | 42,000 | 0.28% |
| Argentina | 14,260,000 | 39,000 | 0.27% |
| Tunisia | 2,213,000 | 5,800 | 0.26% |
| Ecuador | 4,856,000 | 12,000 | 0.25% |
| Bolivia | 1,696,000 | 3,800 | 0.22% |
| Indonesia | 27,950,000 | 60,000 | 0.21% |
| Morocco | 5,321,000 | 11,000 | 0.21% |
| Peru | 10,040,000 | 20,000 | 0.20% |
| Venezuela | 5,220,000 | 10,000 | 0.19% |
| Iraq | 2,119,000 | 3,800 | 0.18% |
| Philippines | 17,680,000 | 29,000 | 0.16% |
| Algeria | 4,415,000 | 3,700 | 0.08% |
Methodology:
To ground these comparisons in clarity, the analysis relied on a straightforward methodology. Only countries with at least one million LinkedIn users were included, filtering for platforms with sufficient traction to offer meaningful data. For each country, researchers examined three primary inputs, that is, the total number of LinkedIn users, the count of those who list “CEO” within their job titles, and the percentage this group represents out of the total user base.
This percentage, not the absolute count, determined the rankings. By focusing on proportional representation, the study aimed to uncover not just where executives are found in volume, but where the title appears most densely. The intent was to capture regions where leadership is most prominently self-declared, suggesting localized trends in entrepreneurial culture, title inflation, or digital brand positioning.
All figures were drawn from publicly available 2024 LinkedIn data and reviewed to ensure consistency across markets. The final dataset includes only those nations with verified, complete information—ensuring that the leaderboard reflects not popularity alone, but patterns of perceived authority within the global professional space.
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