A new study was recently published by MomenticMarketing that speaks about Google’s pages per visit metrics hitting a new high. To be more specific, it’s now climbed to 10 clicks before a user leaves for another online page.
To put it simply, visitors will make at least 10 clicks on a single Google site before they hop onto another website. This was part of a 13-month-long study that compared the Google data and traffic patterns from ChatGPT.
Google ensures users stay in, while the research proves that ChatGPT is doing things the other way around. People are spending more clicks on Google Search when compared to other online pages.
This rise in stats indicates how users are spending more time and effort clicking on Google’s search results or SERPs. Since most of the latter do change URLs, they keep visitors on the Google domain. So Google is still sending a lot of its traffic to external pages, which a lot didn’t find to be true.
On average, Google produced 175 million external visits in March when compared to ChatGPT’s 57.6 Million. This is a mega 66% rise from what researchers witnessed on Google last year. ChatGPT is certainly more efficient in terms of sending people to different locations. The figures do tell a different story altogether.
Today, ChatGPT produces 1.4 external website visits for every user, and Google is producing only 0.7 visits per user. So, ChatGPT users are 2.3 times more likely to visit an external website than users of Google. This is even though Google’s audience is nearly seven times larger.
Google is rising in terms of platform clicks that match its strategy of ensuring more search features. This would include giving immediate replies without the need for a user to visit another page. The search giant’s success is at two goals right now.
Firstly, it’s linked to being at the top of the web’s leading traffic source, while secondly, it ensures users stay on Google properties for an extended period. Google did send out more traffic at the start of this year, but its audience hardly grew. It just goes to show a much more complex relationship between ensuring users and referring them to other locations.
Now, what is Google’s success might be a downfall for marketers and professionals in the world of SEO. This trend keeps producing new challenges and better opportunities. Users spending more time on Google means they take the majority of the screen time at first glance. And as one can imagine, that matters a lot.
Focus on featured snippets and other elements of SERP as compared to classic organic clicks isn’t as simple as it once used to be. ChatGPT and so many more AI apps are referring more people per user. Also, users are engaging more with SERP features before they land on a website. This means advanced attribution models and different strategies for content would be necessary.
Read next: Cloudflare CEO Warns of AI’s Threat to Web Business Models and Content Creation
To put it simply, visitors will make at least 10 clicks on a single Google site before they hop onto another website. This was part of a 13-month-long study that compared the Google data and traffic patterns from ChatGPT.
Google ensures users stay in, while the research proves that ChatGPT is doing things the other way around. People are spending more clicks on Google Search when compared to other online pages.
This rise in stats indicates how users are spending more time and effort clicking on Google’s search results or SERPs. Since most of the latter do change URLs, they keep visitors on the Google domain. So Google is still sending a lot of its traffic to external pages, which a lot didn’t find to be true.
On average, Google produced 175 million external visits in March when compared to ChatGPT’s 57.6 Million. This is a mega 66% rise from what researchers witnessed on Google last year. ChatGPT is certainly more efficient in terms of sending people to different locations. The figures do tell a different story altogether.
Today, ChatGPT produces 1.4 external website visits for every user, and Google is producing only 0.7 visits per user. So, ChatGPT users are 2.3 times more likely to visit an external website than users of Google. This is even though Google’s audience is nearly seven times larger.
Google is rising in terms of platform clicks that match its strategy of ensuring more search features. This would include giving immediate replies without the need for a user to visit another page. The search giant’s success is at two goals right now.
Firstly, it’s linked to being at the top of the web’s leading traffic source, while secondly, it ensures users stay on Google properties for an extended period. Google did send out more traffic at the start of this year, but its audience hardly grew. It just goes to show a much more complex relationship between ensuring users and referring them to other locations.
Now, what is Google’s success might be a downfall for marketers and professionals in the world of SEO. This trend keeps producing new challenges and better opportunities. Users spending more time on Google means they take the majority of the screen time at first glance. And as one can imagine, that matters a lot.
Focus on featured snippets and other elements of SERP as compared to classic organic clicks isn’t as simple as it once used to be. ChatGPT and so many more AI apps are referring more people per user. Also, users are engaging more with SERP features before they land on a website. This means advanced attribution models and different strategies for content would be necessary.
Read next: Cloudflare CEO Warns of AI’s Threat to Web Business Models and Content Creation
