Software giant Microsoft just released its latest quarterly performance report, Q3 2025, for LinkedIn. And there are no surprises here as the popular social networking app showed record engagement.
The app witnessed a 9% session growth during the measurement period, with high engagement figures. This is the same update that we’ve seen in its parent firm's report in each quarter.
It’s not just exaggerations, but now even analysts are questioning the stats because how come it’s the same each time? The session growth for LinkedIn stood at 11% during the same reporting period of 2024, but right now, it’s just 8%.
Now, if the stats keep going up, then great. But provided the limited stats, all we can confirm is how LinkedIn continues to produce funds with a 7% YoY revenue, and the popularity keeps rising. Users are returning for more.
Microsoft did share some more LinkedIn performance notes during the earnings call this year. Membership for LinkedIn has now hit double-digit growth YoY. We have to admit that even this is misleading because members aren’t the same as active users. Considering that more and more people enter the workforce, you’d expect the figures for people signing up on the app to rise.
We don’t believe this means a lot as far as understanding how valuable or popular it is. We can confirm that, depending on the EU data for the app, nearly 28% of the app features members from Europe every month.
If this is to be believed, then that means the app’s MAU is nearly 280M as compared to the headline figure of billions. We would assume that in America, the usage is greater. But you’d also be shocked to learn how the userbase is nearly that of Reddit as compared to big giants like Instagram or X.
When comparisons are done in this way, it assists in informing about ad spending. Still, the app is unique, so it might not make a big difference in that manner. Microsoft shared how the time spent seeing videos on the platform rose by 36% YoY, while comments grew by 32%.
So this time around, the engagement data is quite a bit. Comments keep rising, and that could give rise to a more informed approach. Video posts are driving so much engagement, and LinkedIn also shared how the video content generates 1.4 times more engagement than other formats. Carousel posts attract more engagement, as per an analysis conducted by third parties.
LinkedIn also saw a lot of its audience tap into the world of AI to get better skills and find better jobs. The figure for learners who use AI-based coaching rose nearly double QoQ. More users get more aware of AI, and that means they’ll use more of it. Remember, everyone is looking for ways to make posting better and beneficial.
Microsoft confirmed how signups for the company’s Premium page rose 75% QoQ. Some feel even this is misleading as signups will increase, depending on availability. Hence, we’re not too sure about it being indicative.
This is the means LinkedIn has been since it was taken under the wings of Microsoft in 2016. It’s no longer required to provide detailed performance reports as it’s not a separate entity as it once used to by. So if Microsoft says vague stats like record engagement, then that’s the best you’ll get.
Image: DIW-Aigen
Read next:
• The Real Reason Some Brands Grow Internationally While Others Stall — It Starts With Better Localization
The app witnessed a 9% session growth during the measurement period, with high engagement figures. This is the same update that we’ve seen in its parent firm's report in each quarter.
It’s not just exaggerations, but now even analysts are questioning the stats because how come it’s the same each time? The session growth for LinkedIn stood at 11% during the same reporting period of 2024, but right now, it’s just 8%.
Now, if the stats keep going up, then great. But provided the limited stats, all we can confirm is how LinkedIn continues to produce funds with a 7% YoY revenue, and the popularity keeps rising. Users are returning for more.
Microsoft did share some more LinkedIn performance notes during the earnings call this year. Membership for LinkedIn has now hit double-digit growth YoY. We have to admit that even this is misleading because members aren’t the same as active users. Considering that more and more people enter the workforce, you’d expect the figures for people signing up on the app to rise.
We don’t believe this means a lot as far as understanding how valuable or popular it is. We can confirm that, depending on the EU data for the app, nearly 28% of the app features members from Europe every month.
If this is to be believed, then that means the app’s MAU is nearly 280M as compared to the headline figure of billions. We would assume that in America, the usage is greater. But you’d also be shocked to learn how the userbase is nearly that of Reddit as compared to big giants like Instagram or X.
When comparisons are done in this way, it assists in informing about ad spending. Still, the app is unique, so it might not make a big difference in that manner. Microsoft shared how the time spent seeing videos on the platform rose by 36% YoY, while comments grew by 32%.
So this time around, the engagement data is quite a bit. Comments keep rising, and that could give rise to a more informed approach. Video posts are driving so much engagement, and LinkedIn also shared how the video content generates 1.4 times more engagement than other formats. Carousel posts attract more engagement, as per an analysis conducted by third parties.
LinkedIn also saw a lot of its audience tap into the world of AI to get better skills and find better jobs. The figure for learners who use AI-based coaching rose nearly double QoQ. More users get more aware of AI, and that means they’ll use more of it. Remember, everyone is looking for ways to make posting better and beneficial.
Microsoft confirmed how signups for the company’s Premium page rose 75% QoQ. Some feel even this is misleading as signups will increase, depending on availability. Hence, we’re not too sure about it being indicative.
This is the means LinkedIn has been since it was taken under the wings of Microsoft in 2016. It’s no longer required to provide detailed performance reports as it’s not a separate entity as it once used to by. So if Microsoft says vague stats like record engagement, then that’s the best you’ll get.
Image: DIW-Aigen
Read next:
• The Real Reason Some Brands Grow Internationally While Others Stall — It Starts With Better Localization
