YouTube shorts have gained popularity among short-form content creators lately. YouTube shorts receive almost 70 billion daily views showing that netizens are more interested in short videos.
What makes short content more popular? Under 3-minute videos are time saving and provide engaging content mixed with accompanying music. These attributes along with the variety that they offer make YouTube shorts preferable to longer videos.
So more YouTubers are now creating YouTube shorts to gain popularity and increase their scope. But how these YouTube shorts should be created to be effective in achieving end results, is still a debatable argument. Many factors play a key role in creating a short. And all YouTubers pick and choose some elements and subject matter over the others, but some guidelines must be followed.
YouTube itself has given some tips to create engaging YouTube shorts. They include compelling titles which are attractive enough to hook people to click on shorts; strategic hashtags like #shorts and #YouTubeshorts to increase your reach, Detailed description that gives concise information about your shorts; and thumbnail optimization to capture the attention instantly.
These are required to create an attractive short, but creative thinking and ad promotion are important too. YouTube has given guidelines regarding other elements which play an important role as played by written content. They are as follows: posting shorts consistently to remain active, linking your shorts to your other YouTube material, promoting shorts on other social media platforms, utilizing trending audios, analyzing your performance through YouTube analytics and responding to comments to widen the reach of your shorts.
YouTube has also asked its users not to worry about advanced equipment to create shorts. A smartphone or tripod is enough. Also, users should film shots in vertical 9:16 aspect ratio because your shots then will be optimized for shorts feed.
Users should also choose subject matter for their shorts wisely. YouTube has also given guidance regarding subject matter of shorts:
“Tutorials, comedic skits, behind-the-scenes glimpses, trending challenges, and musical snippets are all popular options.”
In brief, as per YouTube, creating successful YouTube shorts requires consistency, relevant subject matter and paid promotion. Creating an under-3-minute quality video not is solely based on advanced equipment, but also on engaging script.
Image: DIW
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