According to a new report by Apptopia and Guggenheim Partners, American TikTok users spend almost double the amount of time on the app when compared with Instagram users data. It was found that 108 minutes on average were spent by American users on TikTok between January and March while Instagram users spent an average of 48 minutes. This shows that TikTok consumes a lot of time by making users stick to the platform with engaging short-form content.
On the other hand, American users spend 87 minutes on average per day on YouTube and 63 minutes per day on Facebook between January and March 2025. The report also found that Snapchat saw the best YoY growth in time spent on the app, an average of 34 minutes spent on the app which is a 15% increase. However, X saw a decline in its average time spent per day by users with a 5% drop averaging 24 minutes per day.
YouTube is a go-to platform for users in the US to watch different types of content, from entertainment to informational. This report came after President Donald Trump asked ByteDance to find a buyer for its American business or face the ban in the country. ByteDance, TikTok’s parent company, also reported that the app has 170 million American users. Americans have mixed feelings about the potential ban on TikTok but most of them are against it.
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On the other hand, American users spend 87 minutes on average per day on YouTube and 63 minutes per day on Facebook between January and March 2025. The report also found that Snapchat saw the best YoY growth in time spent on the app, an average of 34 minutes spent on the app which is a 15% increase. However, X saw a decline in its average time spent per day by users with a 5% drop averaging 24 minutes per day.
YouTube is a go-to platform for users in the US to watch different types of content, from entertainment to informational. This report came after President Donald Trump asked ByteDance to find a buyer for its American business or face the ban in the country. ByteDance, TikTok’s parent company, also reported that the app has 170 million American users. Americans have mixed feelings about the potential ban on TikTok but most of them are against it.
Read next: OpenAI’s Surge in Popularity Fueled by Cartoon-Inspired Images, Reaching Nearly a Billion Users
