TikTok is really taking its in-stream business listings to new levels with a new feature.
The social media giant is adding business reviews to selected videos that have locations tagged in them. As can be seen in a new example shared online, some comment sections on the app now have a separate tab for Reviews to display insights anyone might have for the business in that same location.
Some of these are for locations in general, while others are linked to tourist attractions and certain companies where viewers can upvote a given review through the app’s in-stream features.
Users also get the chance to click through any review that’s taken on the reviewers’ app profile. As shared by Jonah Manzano, the new addition is designed to build more on the app’s efforts to compete with Google across Search. With time, we can see how this app is really transforming things and becoming a huge source for exploration.
The youth is turning more towards the platform to explore more about places, things, and experiences as compared to before. It’s all thanks to the creator's insights offered directly. In the year 2022, we saw a leading executive of Google share how nearly 40% of the youth don’t turn to the search engine for reviews. They would much rather resort to social media giants like TikTok or Meta’s Instagram to get better insights.
We agree that this does not mean Google isn’t the leading source for discovery and exploration, but it does mean TikTok is getting more traction in this regard. Google has been looking into tapping into this market for a while now through a similar integration, but couldn’t manage it as successfully.
We even saw TikTok experiment with something similar in terms of business information displays based on Google Maps. However, the latest variant no longer entails Google’s branding. This suggests that the app is now going alone in this regard.
Maybe Google chose to nip the project from the start, or perhaps TikTok feels it needed to design its own database elsewhere. The latter is a better approach as it aligns the platform with more developments in the broader in-stream shopping push. These in-app shopping features are also where the Chinese variant of the app now produces the most amount of revenue. They’ve been trying long and hard to tap into the West for a while now, and slowly it’s getting there through in-app sales.
Now, in the American market, that’s not going to take a major fall. Most of the app’s current listings are for goods sourced from places like China. Therefore, Trump’s tariffs are likely to skyrocket the prices of products by a huge amount. This means TikTok will need to look elsewhere to get the momentum for purchases made in-stream.
We might even see service listing become a part of the platform soon, like food delivery, as the latest integration. We’ve already seen the Chinese variant of the platform expand on ways that users could spend. More cash is flowing through this platform, and that means more chances for greater sales. This might mean the latest listings will drive greater interest in the actual service listing seen on the platform.
Both ways, we can see this as something interesting that could assist in bettering the app’s utilization. For now, the review listings on TikTok are only for those videos that receive tags in specific locations at this moment in time. We’ll surely see an expansion with time, so stay tuned.
Read next: X Experienced a Collapse in UK Revenues and Profits After Elon Musk’s Takeover
The social media giant is adding business reviews to selected videos that have locations tagged in them. As can be seen in a new example shared online, some comment sections on the app now have a separate tab for Reviews to display insights anyone might have for the business in that same location.
Some of these are for locations in general, while others are linked to tourist attractions and certain companies where viewers can upvote a given review through the app’s in-stream features.
Users also get the chance to click through any review that’s taken on the reviewers’ app profile. As shared by Jonah Manzano, the new addition is designed to build more on the app’s efforts to compete with Google across Search. With time, we can see how this app is really transforming things and becoming a huge source for exploration.
The youth is turning more towards the platform to explore more about places, things, and experiences as compared to before. It’s all thanks to the creator's insights offered directly. In the year 2022, we saw a leading executive of Google share how nearly 40% of the youth don’t turn to the search engine for reviews. They would much rather resort to social media giants like TikTok or Meta’s Instagram to get better insights.
We agree that this does not mean Google isn’t the leading source for discovery and exploration, but it does mean TikTok is getting more traction in this regard. Google has been looking into tapping into this market for a while now through a similar integration, but couldn’t manage it as successfully.
We even saw TikTok experiment with something similar in terms of business information displays based on Google Maps. However, the latest variant no longer entails Google’s branding. This suggests that the app is now going alone in this regard.
Maybe Google chose to nip the project from the start, or perhaps TikTok feels it needed to design its own database elsewhere. The latter is a better approach as it aligns the platform with more developments in the broader in-stream shopping push. These in-app shopping features are also where the Chinese variant of the app now produces the most amount of revenue. They’ve been trying long and hard to tap into the West for a while now, and slowly it’s getting there through in-app sales.
Now, in the American market, that’s not going to take a major fall. Most of the app’s current listings are for goods sourced from places like China. Therefore, Trump’s tariffs are likely to skyrocket the prices of products by a huge amount. This means TikTok will need to look elsewhere to get the momentum for purchases made in-stream.
We might even see service listing become a part of the platform soon, like food delivery, as the latest integration. We’ve already seen the Chinese variant of the platform expand on ways that users could spend. More cash is flowing through this platform, and that means more chances for greater sales. This might mean the latest listings will drive greater interest in the actual service listing seen on the platform.
Both ways, we can see this as something interesting that could assist in bettering the app’s utilization. For now, the review listings on TikTok are only for those videos that receive tags in specific locations at this moment in time. We’ll surely see an expansion with time, so stay tuned.
Read next: X Experienced a Collapse in UK Revenues and Profits After Elon Musk’s Takeover
