According to Counterpoint report, Apple is leading the global PC shipment growth with a 17% rise, while the overall global PC shipment has risen 7% in Q1 2025. However, the future of the market looks uncertain, especially with the current tariffs, which are stopping many potential buyers in the Q1 from buying PCs. Now, the future depends on how OEMs are going to spread their supply chains. The thing to note is that Apple’s share of global PC shipments increased from 9% in 2024 to 10% in 2025, with 57.5 million PCs shipped in Q1 2024 to 61.4 million in Q1 2025.
Before the tariff rush, there were also some other PC makers that saw growth. 11% growth was seen by Lenovo, after Apple’s 17% growth. Other companies that saw a rise in global PC shipments in Q1 2025 were Asus (9%), HP (6%), and Dell (4%). Overall, the leading PC maker in 2024 was Lenovo, with 25% of market share, followed by HP (21%) and Dell (16%). One of the biggest issues many PC makers are experiencing is that a lot of PCs are manufactured in China, which is the country facing the most US tariff threats.
Apple has also announced a $500 billion investment that it is going to open a 250,000 square foot facility in Houston, which will have servers for Apple Intelligence over the next four years. Many of the US assembled machines also import many parts like GPUs, CPUs, and motherboards, and shifting production to other countries isn't an option as well either. These uncertainties about tariffs can make new devices even more costly which will discourage purchases and slow down growth.
Read next: IEA Report: AI Won't Worsen Climate Change, But Data Center Energy Usage Must Be Managed
Before the tariff rush, there were also some other PC makers that saw growth. 11% growth was seen by Lenovo, after Apple’s 17% growth. Other companies that saw a rise in global PC shipments in Q1 2025 were Asus (9%), HP (6%), and Dell (4%). Overall, the leading PC maker in 2024 was Lenovo, with 25% of market share, followed by HP (21%) and Dell (16%). One of the biggest issues many PC makers are experiencing is that a lot of PCs are manufactured in China, which is the country facing the most US tariff threats.
Apple has also announced a $500 billion investment that it is going to open a 250,000 square foot facility in Houston, which will have servers for Apple Intelligence over the next four years. Many of the US assembled machines also import many parts like GPUs, CPUs, and motherboards, and shifting production to other countries isn't an option as well either. These uncertainties about tariffs can make new devices even more costly which will discourage purchases and slow down growth.
Read next: IEA Report: AI Won't Worsen Climate Change, But Data Center Energy Usage Must Be Managed
