Microsoft’s AI Assistant Copilot Struggles To Mark Its Territory As Competition Heats Up

Microsoft’s leading AI assistant Copilot is struggling to match the competition in terms of the popularity of other assistants. The figure for Copilot users continues to remain stagnant at 20 million per week over the past year.

The stats come to us thanks to Newcomer, who also mentioned the soaring success of ChatGPT, hitting 400 million weekly users. The data was shared as part of the annual executive meeting in March by the software giant’s CFO.

Microsoft raised eyebrows in terms of how it powers Copilot through OpenAI’s models. It also mentioned how many of the features it offers are similar to ChatGPT. Still, that was not good enough to have people running towards Copilot in the same way they approach ChatGPT.

Today, the firm has designed Copilot into its Windows 11, Edge, and Microsoft 365. This is without the fact that it’s reaping benefits from the added user growth that’s on the rise at this moment in time.

This is why experts feel it’s more important now than ever to revamp Copilot so people approach it with the same or more interest than archrival chatbot assistant like ChatGPT. It also hopes it can take a step back and stop being so dependent on OpenAI.

This might be one reason why they’ve opted to hire Mustafa Suleyman and team members from Inflection AI. They are now heading the AI division and have redesigned Copilot. This, combined with new features such as the chance for AI to take action on certain pages, says so much.

We might see this as the start of a new cohesive vision, but not something that’s linked to Windows users or any other individual. Remember, the software giant has invested so much in OpenAI to assist the firm’s research division and attain exclusive access to all models. This was to better compete with Android maker Google.

Even with such access, they’re still not able to match the competition of ChatGPT, which soars to new heights of success. Remember, ChatGPT is a classic, and we’re not sure people are ready to pull away from the tool just yet and navigate towards Copilot.

Microsoft has a lot of work cut out for itself, and only time can tell how far it goes.


Image: DIW

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