Meta Outlines Exciting New Features on WhatsApp including AI Functionality and Video Calls for Web

Meta is really working hard on its popular texting platform, WhatsApp. A series of new and useful functionalities was recently shared by the company, and we’re detailing more about them below.

For starters, the tech giant is going full throttle on its AI push with a new AI feature. This would work in safer and isolated environments, giving peace of mind to users on the app. So this means users will not miss out on such AI chatbot shifts, and Meta will not miss out on attaining more AI users in this manner.

Now, this does prove to be worrisome as it can be a massive challenge to have a safe setting for AI. The latest on this front is Meta’s launch of Private Processing, which gives users the chance to start private chats safely.

Image: DIW-Aigen

With this kind of confidential infrastructure, Meta hopes people can instruct AI to process requests like making a summary of unread threads on the WhatsApp platform. They can benefit from writing suggestions in a private setting as well. So basically, users can leverage AI at its best while preserving the platform’s privacy promises. Therefore, only users and their contacts don’t need to worry about comprise in privacy.

The app has been very keen on promising users privacy and safe texting environments, so we think this might be a key step for Meta’s success in aligning with the goal. So what you end up with is a safer means to use AI with chat information.

In other news, the latest beta for the Android update sheds light on a new feature that displays website icons for any shared links. The offering entails a favicon near the domain name inside message bubbles when links get shared through the rich preview. It’s a small but recognizable picture linked to the website in question. So basically, users get a fast visual cue to see the link’s source.


We can see how this might be beneficial to many, as it makes it clearer and visually appealing. So users get the chance to differentiate between various websites at a single glance. Clearly, the platform is committed to bettering the whole user experience, and this might be the first step to its success using shared links inside chats. It’s simpler and easier to use.

The fact that users can open up business website links directly on WhatsApp is major news. Anything eligible can be tapped on, and the platform won’t immediately switch to default external browsers like Google Chrome and Samsung Internet.

The linked material gets shown inside the app. Through such means, the company wants to make users’ browsing experience quicker and more convenient, limiting the chances of interruptions that arrive with app switching.

We need to mention that not all links would be compatible with the latest feature, as it’s limited to business websites and has to meet certain tech criteria to get supported.

Last but not least, WhatsApp web users will be more delighted to learn how they can soon avail of both voice and video calls through the app’s web domain. Before, they had to rely solely on the smartphone, PC, or a desktop. Now, new call buttons would pop up across the web so you get access to the same features, no matter where you use the platform.


The famous call and camera icons available on the web browser were always something that Meta teased, and to know that they might be coming soon is great. It’s all in beta right now, but once the company is ready to push this feature more widely, we can see the platform transform into a more versatile entity, similar to how Microsoft Teams works. You can chat and meet anywhere you like, provided you get on web browsers like Chrome or Edge, or Safari. This means no need to download the app for use.

Hearing about all of these innovative features in beta for WhatsApp is exciting. We’ll keep you posted as we find out more.

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