Is Meta’s Threads the Underdog Ready to Outpace Elon’s X, or Will Bluesky Steal the Spotlight?

Threads has recently passed its 20-month mark, and there have been a lot of conversations going on about how the growth is looking on the app, especially with the decline seen on X. Andrew Hutchinson (from SMT) reports that Threads is getting a significant amount of growth, and now has 320 million active monthly users. Moreover, the platform’s number of downloads is also increasing and will soon reach 400 million users this year. Threads is still very far behind X (formerly known as Twitter), which has 600 million monthly active users, but Threads’ momentum is decent.

Threads saw a growth of 200 million users last year, while there was only an increase of 50 million users on X. Even though Threads is quickly catching up, it is highly unlikely that Threads will touch X’s numbers this year. But it is not impossible, especially now that Threads is putting more focus on sports and real-time content, so only the days about to come will tell us if Threads is going to catch up to Elon Musk's social network or not.

Bluesky is also seeing steady growth, but it is very far behind X and Threads. In February 2024, Bluesky had 5 million users, which has now increased to 35 million. Many people are still signing up to Bluesky, but there's no significant momentum seen as compared to the last quarter of 2024. So now, it's mainly X ve Threads, with Bluesky being out of the game.


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