Elon Musk’s X app is the first to report its success in terms of popularity and growth in user base.
However, it’s shocking how the platform is not showcasing the reality of its EU users, whose figures have witnessed a dramatic drop in recent times. This is alarming because, as per the DSA, every company needs to make the recent reporting.
Since the last time that this report was shared in 2024, we’ve seen a massive drop of 11 million EU users. The company showing the greatest decline for X users was France, followed by Lithuania and Luxembourg. Meanwhile, Poland saw a swift decline but not to the same extent as other EU nations.
The figures showcasing the drops are massive, and now it makes sense as to why X does not wish to showcase these in the public eye. It has seemingly delayed doing this for a while now. The information does not bode well for the app’s current visibility and value as a leading tool for both media and information. Today, the app has 500 million monthly active users.
Now, these are official insights, and they do make it appear unlikely that X is gaining more popularity, as shared by Musk in recent times.
After highlighting how X would be taken over by xAI, he shared how that has led to the app having more than 600M MAUs, which is a major rise from 570M seen in July of last year.
X has lost nearly 11 million users in the EU and even regained most of them, as per Musk’s statistics, which we can highlight doubt. But again, who knows better than Musk, right? Remember, the company is already very unpopular in the UK, so one cannot help but wonder where the rise in the EU is coming from.
Now, there is a chance that it could be covering up the losses by making gains in other global markets. It shared how it’s been dealing with 250M DAUs since 2022. This data suggests how X is losing out big time on audiences, and it’s down 15% as a whole in terms of EU usage since Musk took charge.
We are not sure what that decline might be in different parts of the world, as a private firm, X isn’t obligated to report such findings in public. So what do these figures mean for the app in general? Well, if you ask us from a perspective of operations, it doesn’t mean a lot. xAI is funnel funding via the platform to help get it back to new heights. This is even though ads aren’t where they once used to be.
A decline in active users does not mean negativity for advertising spending. xAI has raised billions already in terms of funding. It is continuing to stay relevant in people’s lives somehow. But as far as the influence or relevance of the app is concerned, it’s not great news.
Musk tends to use X as his own channel of letting out emotions and entering into local elections around the world. His goal is always something that would be to his benefit or agenda. But if fewer people use the app, he loses favorability on that domain, which might make X less profitable and popular with time.
Despite the disappointing figures in the EU, the US is still X’s strength. It’s gained a lot of traction in America, and that might be Musk’s greatest flex right now.
Image: DIW-Aigen
Read next: Amazon Rolls Out First Batch of Kuiper Internet Satellites into Space
However, it’s shocking how the platform is not showcasing the reality of its EU users, whose figures have witnessed a dramatic drop in recent times. This is alarming because, as per the DSA, every company needs to make the recent reporting.
Since the last time that this report was shared in 2024, we’ve seen a massive drop of 11 million EU users. The company showing the greatest decline for X users was France, followed by Lithuania and Luxembourg. Meanwhile, Poland saw a swift decline but not to the same extent as other EU nations.
The figures showcasing the drops are massive, and now it makes sense as to why X does not wish to showcase these in the public eye. It has seemingly delayed doing this for a while now. The information does not bode well for the app’s current visibility and value as a leading tool for both media and information. Today, the app has 500 million monthly active users.
Now, these are official insights, and they do make it appear unlikely that X is gaining more popularity, as shared by Musk in recent times.
After highlighting how X would be taken over by xAI, he shared how that has led to the app having more than 600M MAUs, which is a major rise from 570M seen in July of last year.
X has lost nearly 11 million users in the EU and even regained most of them, as per Musk’s statistics, which we can highlight doubt. But again, who knows better than Musk, right? Remember, the company is already very unpopular in the UK, so one cannot help but wonder where the rise in the EU is coming from.
Now, there is a chance that it could be covering up the losses by making gains in other global markets. It shared how it’s been dealing with 250M DAUs since 2022. This data suggests how X is losing out big time on audiences, and it’s down 15% as a whole in terms of EU usage since Musk took charge.
We are not sure what that decline might be in different parts of the world, as a private firm, X isn’t obligated to report such findings in public. So what do these figures mean for the app in general? Well, if you ask us from a perspective of operations, it doesn’t mean a lot. xAI is funnel funding via the platform to help get it back to new heights. This is even though ads aren’t where they once used to be.
A decline in active users does not mean negativity for advertising spending. xAI has raised billions already in terms of funding. It is continuing to stay relevant in people’s lives somehow. But as far as the influence or relevance of the app is concerned, it’s not great news.
Musk tends to use X as his own channel of letting out emotions and entering into local elections around the world. His goal is always something that would be to his benefit or agenda. But if fewer people use the app, he loses favorability on that domain, which might make X less profitable and popular with time.
Despite the disappointing figures in the EU, the US is still X’s strength. It’s gained a lot of traction in America, and that might be Musk’s greatest flex right now.
Image: DIW-Aigen
Read next: Amazon Rolls Out First Batch of Kuiper Internet Satellites into Space
