Google’s parent firm Alphabet, chose to dig deep into the power of AI Overviews while discussing its earnings call report for 2025. However, many analysts were less than impressed as they failed to detail how this negatively impacts Click Through Rates (CTRs).
Alphabet seemed to deliberately dodge all queries related to how many are dealing with diminished CTR or click-through rates on replies produced by AI. The worrisome fact that conversion rates are much lower than usual posts has website owners concerned.
Data has proven that this is the case, and it’s worrisome. So many pages have been feeling the pressure of declining traffic for a while now, right before the launch that occurred in May.
Seeing Alphabet's reply to JP Morgan’s request for more details about how nearly 1.5 billion users of AI Overviews are using the feature, and that’s not negatively impacting monetization, has people raising eyebrows. All we wanted was a little more detail on this front, which Alphabet didn’t choose to enter into.
Alphabet’s Senior VP says that this is not the right time to go into such details, and also felt that it was too complex to wrap up right now. As per the figures, he claims that they are actually driving greater satisfaction among the masses and those using Search.
AI Overviews have nearly 1.5 billion users who actively engage with them daily. Even if a user chooses to opt out, they cannot, and that’s where the dilemma lies.
The number of commercial queries has kept increasing since the start of AI Overviews. Google says that AI Overviews continues to witness monetization at nearly the same rate, but facts prove otherwise.
Google sees a different picture than everyone else. They claim repeatedly that monetization is the same, no change, and that allows them to work around the idea that they can innovate more with time in this domain.
Today, nearly 2 billion people make use of Search each day. There are five trillion searches carried out every year, as per the stats. As one can imagine, it’s a big deal, and that’s why analysts and website owners want the truth.
As far as what else was discussed, we have AI Mode, which entails questions that are twice as long as usual search queries. Meanwhile, Google is witnessing the biggest growth in multimodal questions as time goes on.
AI Mode questions are usually twice as long as the usual search questions. Google continues to witness a massive growth in multimodal questions, Alphabet mentioned. They’re also seeing a rise in Circle to Search, where usage rose nearly 40% this quarter. Monthly visual searches with Lens rose by five billion since October, it added.
Lastly, revenue was a major point of discussion. Google shared a massive $66 billion for ad revenue, which is a 10% YoY rise. Most of this had to do with its financial services, retail, travel, healthcare, and insurance.
Image: DIW-Aigen
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Alphabet seemed to deliberately dodge all queries related to how many are dealing with diminished CTR or click-through rates on replies produced by AI. The worrisome fact that conversion rates are much lower than usual posts has website owners concerned.
Data has proven that this is the case, and it’s worrisome. So many pages have been feeling the pressure of declining traffic for a while now, right before the launch that occurred in May.
Seeing Alphabet's reply to JP Morgan’s request for more details about how nearly 1.5 billion users of AI Overviews are using the feature, and that’s not negatively impacting monetization, has people raising eyebrows. All we wanted was a little more detail on this front, which Alphabet didn’t choose to enter into.
Alphabet’s Senior VP says that this is not the right time to go into such details, and also felt that it was too complex to wrap up right now. As per the figures, he claims that they are actually driving greater satisfaction among the masses and those using Search.
AI Overviews have nearly 1.5 billion users who actively engage with them daily. Even if a user chooses to opt out, they cannot, and that’s where the dilemma lies.
The number of commercial queries has kept increasing since the start of AI Overviews. Google says that AI Overviews continues to witness monetization at nearly the same rate, but facts prove otherwise.
Google sees a different picture than everyone else. They claim repeatedly that monetization is the same, no change, and that allows them to work around the idea that they can innovate more with time in this domain.
Today, nearly 2 billion people make use of Search each day. There are five trillion searches carried out every year, as per the stats. As one can imagine, it’s a big deal, and that’s why analysts and website owners want the truth.
As far as what else was discussed, we have AI Mode, which entails questions that are twice as long as usual search queries. Meanwhile, Google is witnessing the biggest growth in multimodal questions as time goes on.
AI Mode questions are usually twice as long as the usual search questions. Google continues to witness a massive growth in multimodal questions, Alphabet mentioned. They’re also seeing a rise in Circle to Search, where usage rose nearly 40% this quarter. Monthly visual searches with Lens rose by five billion since October, it added.
Lastly, revenue was a major point of discussion. Google shared a massive $66 billion for ad revenue, which is a 10% YoY rise. Most of this had to do with its financial services, retail, travel, healthcare, and insurance.
Image: DIW-Aigen
Read next:
• Gen-Z Is Twice As Likely to Send Emojis to Senior Managers, Shaping New Office Communication Norms
• World Struggles with Plastic Waste as Only 9 Percent Is Recycled Globally
