LinkedIn just shared its latest disclosure report for the EU. The popular social networking platform witnessed a slight rise in users from the region during the second part of 2024.
However, it also noted a rise in scams and fake profile accounts on the app. Under the DSA, the app needs to provide more insights and be transparent about usage and efforts for moderating content online every six months. This is where such a report comes in handy.
The app shared the latest report during the start of the week, where it provided some more notes on the complete usage and enforcement. This provides more real data than what we see on the app’s limited performance reports.
For starters, LinkedIn shared 52 million people logging in every month while 142 million logged out. Over time, the figures for active users keep rising in the region, but they did manage to slow in the past six months of last year.
Other valuable points worth a mention are how these stats provide a real-time view of the platform’s active user figures as compared to total users that it likes reporting. As can be seen, the app is boasting about having a userbase hitting one billion people. However, both members and active users are quite different, especially when you look at this from an advertiser’s point of view.
What is more valuable is how so many such members are utilizing the platform each day or every month. Again, the app is not sharing that but depending on the EU member count and the active user base as shared from the DSA, we know that just 28% of the platform’s audience in the EU would be hailed as active users.
If that is true for specific regions, then we know that this app’s MAU figures are more along the lines of 280M as compared to hitting the billion member figures for headlines.
Maybe America is seeing more users and perhaps that’s what is giving the 300M total MAU. But in comparison, the app’s active engaged members are much like that seen on Reddit than other apps like Instagram, X, or Pinterest.
As far as spam and fake accounts are concerned, LinkedIn has similarly seen a rise in the previous report. There was an 11,000 rise in spam reports from different users and a 13,000 rise in fake profiles.
However, that did not severely impact the stats as the effect overall was minor. However, the fact that there is a rise in attention on the app is also going to bump spam. This is another element worth a mention in such reports.
Worth mentioning too is how there is a decline in spam on the app through the auto detection and enforcement endeavors during this time. Remember, the app’s disclosures provide some very interesting insights on the app’s growth and activity. This comes alongside key notes regarding actual usage against a combination of the sign-ups seen on LinkedIn.
This might assist users in making more informed decisions about the app’s outreach. So for now, we see LinkedIn as a strong contender in the world of social media.
Read next: X Shares Its Second Transparency Report Showing 19% Decline in Spam
However, it also noted a rise in scams and fake profile accounts on the app. Under the DSA, the app needs to provide more insights and be transparent about usage and efforts for moderating content online every six months. This is where such a report comes in handy.
The app shared the latest report during the start of the week, where it provided some more notes on the complete usage and enforcement. This provides more real data than what we see on the app’s limited performance reports.
For starters, LinkedIn shared 52 million people logging in every month while 142 million logged out. Over time, the figures for active users keep rising in the region, but they did manage to slow in the past six months of last year.
Other valuable points worth a mention are how these stats provide a real-time view of the platform’s active user figures as compared to total users that it likes reporting. As can be seen, the app is boasting about having a userbase hitting one billion people. However, both members and active users are quite different, especially when you look at this from an advertiser’s point of view.
What is more valuable is how so many such members are utilizing the platform each day or every month. Again, the app is not sharing that but depending on the EU member count and the active user base as shared from the DSA, we know that just 28% of the platform’s audience in the EU would be hailed as active users.
If that is true for specific regions, then we know that this app’s MAU figures are more along the lines of 280M as compared to hitting the billion member figures for headlines.
Maybe America is seeing more users and perhaps that’s what is giving the 300M total MAU. But in comparison, the app’s active engaged members are much like that seen on Reddit than other apps like Instagram, X, or Pinterest.
As far as spam and fake accounts are concerned, LinkedIn has similarly seen a rise in the previous report. There was an 11,000 rise in spam reports from different users and a 13,000 rise in fake profiles.
However, that did not severely impact the stats as the effect overall was minor. However, the fact that there is a rise in attention on the app is also going to bump spam. This is another element worth a mention in such reports.
Worth mentioning too is how there is a decline in spam on the app through the auto detection and enforcement endeavors during this time. Remember, the app’s disclosures provide some very interesting insights on the app’s growth and activity. This comes alongside key notes regarding actual usage against a combination of the sign-ups seen on LinkedIn.
This might assist users in making more informed decisions about the app’s outreach. So for now, we see LinkedIn as a strong contender in the world of social media.
Read next: X Shares Its Second Transparency Report Showing 19% Decline in Spam
