Meta Looks To Add More Transparency To AI Image Tools To Differential Real from Fake

Meta has long been trying to convince users to experiment with its generative AI features.

The company has rolled out plenty of tools, time and time again. Now, it’s hoping to add a new level of transparency to its AI image tools to help people differentiate real from fake.

The company shared the latest improvements to using AI disclosures inside ads. These were designed using the company’s own AI tools. Facebook's parent firm first rolled out such labels in 2024 and it’s now hoped to better and update words inside the tags to enhance transparency.

The labels are created to assist people in understanding when their content was created using AI or when AI was used to make major edits. When the picture or video is made or edited through AI creative ad marketing tools, you’ll see a new label pop up inside the three-dot menus or near the label dubbed Sponsored.

As previously mentioned, Meta is working to better the labels with time, and the current approach is linked to adding to ads that were majorly edited through the company’s AI armamentarium.

If any advertiser uses the in-house AI image creative features and no major edits arise then the company would not include the label and that does make sense. Remember, Meta does not define what major or significant means here. But we do feel the whole process includes greater transparency to the real AI works from Meta.

This is just limited to ads for now. We don’t see the company sharing more details about it being included for usual content which makes it all the more confusing for users online. As can be seen in posts such as this that keep getting a lot of engagement, many people are not aware that AI was used for its creation.

The company does hope to introduce more solutions for pictures made using other AI applications too. They hope this new kind of transparency linked to custom Meta AI tools is their first step in the entire transparency journey. In 2025 alone, they hope to add more information on how they want to add more transparent statistics to content made using editors.

They are still evolving on this front with industry partners, experts, and some advertisers. Remember, people’s expectations do differ when new technology arrives and this happens to be the case here.


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