According to a new study of 13,700 websites by SE Rankings, 94.8% of the organic traffic by Google was generated last year which shows that it is still leading the search engine but others are seeing some changes too. Perplexity and ChatGPT are also gaining transactions by showing up in a lot of referral traffic which means that the market is changing as well. The study also found that Google has lost 0.91% of the market share while still maintaining 94.8% of the organic traffic while Bing has gained 0.17% of the market share with 3.51% in total. There was also a 0.21% increase in market shares of DuckDuckGo, 0.27% increase in shares of Yahoo and 0.03% increase in Qwant. There was an increase of 0.09% in referrals of ChatGPT while Perplexity’s referrals are still under 0.02%.
If we talk about domination of search engines by region, Google is dominating 91% in the US and 93.5% in the UK. On the other hand, Europe is being dominated by local search engines like 0.44% traffic from Qwant in France and 1.12% traffic from Ecosia in Germany. Bing is slowly getting traffic in the US and the UK by 5% now.
This data shows that Google is still dominating the search engines despite many other search engines in the market. But the latest trends show that the change is inevitable. AI search engines are also gaining transactions so their share of referral traffic is also expected to grow. So it is a suggestion to marketers to not depend on Google for traffic only and broaden their SEO strategies to prepare themselves for the change in the future.
Read next:
• Fewer People Clicking on Google Search Results Because of AI Summaries
• Major Economies, Minor Trust: Why the World’s Biggest Powers Are Losing Credibility
• Long-Form Wins: YouTube Users Ditch Shorts for Videos Over 30 Minutes
If we talk about domination of search engines by region, Google is dominating 91% in the US and 93.5% in the UK. On the other hand, Europe is being dominated by local search engines like 0.44% traffic from Qwant in France and 1.12% traffic from Ecosia in Germany. Bing is slowly getting traffic in the US and the UK by 5% now.
This data shows that Google is still dominating the search engines despite many other search engines in the market. But the latest trends show that the change is inevitable. AI search engines are also gaining transactions so their share of referral traffic is also expected to grow. So it is a suggestion to marketers to not depend on Google for traffic only and broaden their SEO strategies to prepare themselves for the change in the future.
Read next:
• Fewer People Clicking on Google Search Results Because of AI Summaries
• Major Economies, Minor Trust: Why the World’s Biggest Powers Are Losing Credibility
• Long-Form Wins: YouTube Users Ditch Shorts for Videos Over 30 Minutes
