The popular browser extension Honey, which recently gained attention for bouncing back to 18 million users despite a major controversy, has mysteriously disappeared from the Chrome Web Store.
This unexpected removal raises questions about the platform’s future, given its recent history of transparency issues and user mistrust. In December 2024, a viral video revealed how the extension allegedly manipulated affiliate codes and undermined its promise of delivering the best discount deals. The controversy led to a significant drop in its user base, from 20 million to 17 million, before briefly rebounding to 18 million in early 2025.
At this time, attempts to access the extension on the Chrome Web Store redirect to an error page stating, "This item is not available." Neither Honey nor its parent company has issued a statement explaining the sudden disappearance.
The timing of the removal sparks further speculation, as the extension was seemingly regaining momentum despite lingering skepticism about its practices. Could this signal regulatory intervention, internal restructuring, or a technical issue or bug?
The sudden disappearance of Honey underscores the growing power of community resistance in holding corporations accountable. Following revelations about its controversial practices, users mobilized, leading to mass uninstallations and widespread criticism. This aligns with the broader influence of cancel culture, where collective action amplifies consumer voices, forcing companies to address ethical lapses or risk erasure. Honey’s case reveals how public trust, once fractured, can catalyze significant consequences in the digital economy.
Until further information emerges, users and industry watchers are left wondering whether Honey’s disappearance is temporary — or a final chapter in its tumultuous journey.
Read next: Senators Demand Transparency From Big Tech Over Controversial Political Contributions
This unexpected removal raises questions about the platform’s future, given its recent history of transparency issues and user mistrust. In December 2024, a viral video revealed how the extension allegedly manipulated affiliate codes and undermined its promise of delivering the best discount deals. The controversy led to a significant drop in its user base, from 20 million to 17 million, before briefly rebounding to 18 million in early 2025.
At this time, attempts to access the extension on the Chrome Web Store redirect to an error page stating, "This item is not available." Neither Honey nor its parent company has issued a statement explaining the sudden disappearance.
The timing of the removal sparks further speculation, as the extension was seemingly regaining momentum despite lingering skepticism about its practices. Could this signal regulatory intervention, internal restructuring, or a technical issue or bug?
The sudden disappearance of Honey underscores the growing power of community resistance in holding corporations accountable. Following revelations about its controversial practices, users mobilized, leading to mass uninstallations and widespread criticism. This aligns with the broader influence of cancel culture, where collective action amplifies consumer voices, forcing companies to address ethical lapses or risk erasure. Honey’s case reveals how public trust, once fractured, can catalyze significant consequences in the digital economy.
Until further information emerges, users and industry watchers are left wondering whether Honey’s disappearance is temporary — or a final chapter in its tumultuous journey.
Read next: Senators Demand Transparency From Big Tech Over Controversial Political Contributions
it’s back
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