Instagram Alerts Creators About Longer Reels Hurting Their Reach On The App

If you happen to be a content creator on the Instagram app, then you might want to read on further.

Meta's popular social media app is alerting creators about how Reels might be a profitable venture but certain guidelines must be taken to prevent their reach from tumbling.

The company says Reels that go beyond the 90-second mark are said to do more harm than good in terms of engagement and reach. So it’s better to steer clear of them and instead focus on valuable content that’s short.

This was a very helpful note shared at the app’s creator event that was held recently in New York. The platform’s CEO Adam Mosseri was there to provide answers to queries that commonly prevail in people’s minds when creating content that brings about the most fruitful results.

This happened to be one of the several notes revealed by crew members there who actively participated in clearing out confusion regarding the app and its algorithms.

There was a particular slide that put emphasis on how creators can maximize returns on Reels by simply restricting them to the 90-second limit. So the shorter the reel, the better the distribution, when you put it in simple terms.

A lot of what was discussed at the creator event was very basic and things that most creators were already aware so we’re not going into the depth of those. But others like advice related to posting at the same time when you put up an update on another app is always beneficial, the platform mentioned. This might be linked to broader branding as well as rolling out discussions at a single time.

On the flip side, the app mentioned how publishing content that was not yours, rolling out material with watermarks arising from other platforms, engaging in clickbait, and just poor content quality were some other top and trending reasons for low reach.
Moreover, publishing Reels that are more than 90 seconds is never recommended either and that seemed to be the biggest take-home message. But it wouldn’t be wrong to add how that has some wondering about why the app is even allowing you to do that if it’s going to harm you in the long run?

Are people not willing to watch longer reels? To better provide some clarification on the statement, the app says that added the 90-second limit. But if you feel the need for more time to prove your point in the video, then you have that option always.

We’ve seen the platform take part in trials for reels that last anywhere between 3 to 10 minutes. But it wouldn’t be wrong to add how such experiments are not going well and we won’t be seeing them possibly be rolled out.

Whatever the case may be, remember one thing. Publish short and relevant content and reap the benefits, simple!

Image: DIW-Aigen

Read next: Aalto University Study: Believing in AI Improves Performance, Even Without Real AI
Previous Post Next Post