HP, Apple, And Dell Dominate U.S. Laptop Market; Notable Shares Held By Acer, Lenovo, Samsung, Microsoft

In 2024, the landscape of laptop brands preferred by Americans shows some interesting trends. HP leads as the most popular choice, found in 32% of households surveyed. Apple follows suit, with MacBooks being used in 28% of households. Dell holds the third spot, preferred by 24% of the surveyed households, completing the top three most popular brands.

Other significant players in the market include Acer, Lenovo, Samsung, and Microsoft. Each of these brands has a notable share, with ownership ranging from 10-14% in American households. The presence of these brands indicates a diverse competition in the sector.

Further down the list, ASUS, Toshiba, Alienware, DigitalStorm, Falcon, Huawei and Vaio also have their shares. These brands show percentages ranging from 1 to 9% reflecting a niche, but dedicated user base. Each brand brings something unique to the table, attracting different segments of consumers.

In terms of market growth, the research firm Technavio predicts a steady rise in the global laptop market. From 2024 to 2028, they expect an average growth rate of 3.2%. A significant part of this growth, around 42% is projected to come from North America. This suggests a strong and expanding market for laptop manufacturers in the region.

An interesting trend noted in the survey is the rising popularity of gaming laptops. These machines are not only sought after by gamers but are increasingly used for tasks requiring high processing power like AI and machine learning. The enhanced graphics processing units in these laptops make them suitable for demanding software applications. Recognizing this dual demand, some companies have begun releasing laptops specifically tailored to meet the needs of both gamers and professionals involved in high-performance computing.

A detailed snapshot of the U.S. laptop market in 2024 shows a vibrant and competitive landscape, with traditional computing needs merging with newer, more demanding applications. This blend of uses underlines the dynamic nature of the laptop market and the diverse preferences of American consumers.

The data is based on a survey conducted by Statista between April 2023 and March 2024, involving 6,843 American adults aged 18–64, who were asked about the laptop brands in their households.

HP leads U.S. laptops, 32% market share; Apple and Dell follow with 28% and 24% respectively.

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