AI Tool Usage Declines Among Creators in 2024, Survey Finds

In recent times, there’s been a noticeable shift in how content creators are using artificial intelligence (AI) tools. Earlier in May, Epidemic Sound shared findings in a report, titled "Future of the Creator Economy". They conducted a survey which involved 1,500 creators who earn money from platforms like YouTube, podcasts and social media. The report revealed a decline in the usage of AI tools among the surveyed creators in 2024, when compared to 2023 data.

Although 84% of creators acknowledged using AI tools for creating content, there was a significant drop in the use of specific AI technologies. For instance, the use of image or video recognition software decreased from 64.9% in 2023 to 46.5% in 2024. Automated transcription tools and chatbots also saw a decline, dropping from 57.4% to 32.8% and 55.6% to 32.2%, respectively.

Epidemic Sound reports significant decline in AI tool usage among creators; concerns over quality and ethics rise.

The decline in usage is linked to several concerns among creators. Nearly half of the surveyed individuals were worried about the quality of AI-generated content. Concerns about originality and plagiarism were also prevalent, with 38.5% and 33% of creators respectively wary of these issues. Furthermore, about 28.7% expressed apprehensions about the ethical implications of AI, such as data privacy and proper crediting.

The changing attitude towards AI among creators was highlighted by several of them. Some have reduced their reliance on AI due to issues with accuracy, bias, and online security. One creator mentioned that using AI for generating content designs turned out to be more time-consuming than creating the ideas independently. Another creator has limited the use of tools like ChatGPT to administrative tasks, moving away from creative applications.

The impact of these concerns is also affecting jobs in creative fields. For example, one head of a production company mentioned that many are now employed to refine work initially done by AI, which has led to fewer job hours available.

Creators have various reasons for stepping back from AI. Some, particularly from underrepresented groups, feel that the lack of diversity in AI development affects the inclusivity and relevance of the tools, with some stating that the tools do not adequately reflect diverse perspectives.

This shift represents a significant turn in how digital tools are perceived and used in the creative industry, as creators balance innovation with authenticity and ethical considerations.

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