EU’s Digital Markets Act In The Spotlight: Which Core Platform Services Will Be Regulated?

The DMA is the EU’s biggest effort in terms of reigning in the huge power that big tech giants hold in today’s day and age.

The Digital Markets Act was rolled out this past week and it was one law that has been anticipated by so many companies for obvious reasons. After all, it governs how they would now be functioning with the fixed set of rules that this DMA outlines.

Moreover, we’re seeing more measures being taken in compliance with the efforts seen and it’s interesting how one act can keep so many organizations at the tip of their toes if they wish to exist in this part of the world.

Critics refer to this as a serious turning point in the world of tech and digital space. There are plenty of algorithms also rolled out and the chance to sanction big online apps if they fail to comply. And as we’re all well aware, fees in the form of penalization for unlawful activity don’t come cheap.

We’re witnessing plenty of changes already take center stage for months including how rival apps can now put out alternative app stores as compared to the usual monopoly of Apple and Google. Moreover, users can now make decisions where they happen to be empowered and will need to hand out consent and not blindly have their rights diminished, thanks to settings on default.

The regulatory act was first rolled out at the end of 2020 and slowly but surely, it started to highlight how big tech giants were abusing their power in the market by generating serious obligations. Tasks such as sharing data and interoperability on apps were stopped to make sure leveled playing fields could come into play. Only then can we see this give rise to greater innovation across the board.

So the compliance of big tech giants following the DMA expired on Friday so now there’s no way out. Companies like Google/Alphabet, TikTok/Bytedance, Meta, Microsoft, LinkedIn, Snapchat, Apple, and Amazon have no option but to say hello to greater restrictions as they’re constantly getting monitored.

This kind of bloc would monitor if they happen to be abiding by the law and dealing in their day-to-day business dealings correctly or not. Moreover, their key platform services are going to be scrutinized to determine whether or not they meet the legal requirements. If not, fines that include up to a whopping 10% to 20% turnover are going to be rolled out.

Apple has rolled out a brief summary of which services of theirs are going to be impacted including the iOS interface, Safari browsers, and also the App Store. But the tech giant did not stay quiet in terms of offering serious criticism for the act of giving rise to greater avenues limited for frauds as well as scams, including malware.

Other companies rolled out similar reports that spoke about this in detail. Some were super fancy while others were monotonous. Whatever the case may be, one thing is for sure. Getting the DMA to be compliant for all is not going to be easy and someone might falter somewhere.

For social networking, it’s apps like TikTok, LinkedIn, Instagram, and Facebook. For intermediation, it’s Google’s Maps, Play Store, and Shopping. And then we’ve got the Apple App Store, and Marketplace at Amazon and Meta.

Ads arising on Google, Meta, and Amazon would similarly be looked at in detail.

Messaging platforms such as Facebook Messenger and WhatsApp would similarly be scrutinized. And then sharing videos on YouTube and searching things across Google Search is another point worth mentioning. Both Google Chrome and Apple’s Safari would be regulated like operating systems of iOS, Android, and Windows.

Chart: Statista

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