Nearly Half of American TikTok Users Never Post Videos, per Pew Research Center

TikTok is a great platform to post videos and go viral but a report by Pew Research Center says that the usual TikTok users do not share content on the app. About half of the American who use TikTok have never posted a single video on the app. This means only a minority of American TikTok users share videos on TikTok while the rest enjoy those short form videos. Only 25% of the US TikTok users create content and post it on TikTok and that makes the 98% of the videos accessible on the platform.

This type of unusual ratio isn’t only limited to TikTok. It was found that this ratio exists almost on all social media platforms, and X takes the second place as per a survey in November 2021. Even though TikTok has gained a lot of young users, many of the users who post on the platform are older. 52% of the users between ages 18 to 34 have uploaded a video on TikTok and among the people between 35-49, the share rate is 60%. People over 50 have a video sharing rate of 39% on TikTok.

Many of the users have made videos on TikTok but never shared them publicly. 40% of the users of TikTok worldwide have uploaded videos on TikTok publicly. TikTokers who post regularly tend to have a high engagement rate on their posts. Most TikTok users watch “For You” page on TikTok and 85% of them say that content on their 'For You' page (FYP) is least interesting while 40% call the content they see there as very interesting. Only 14% are neutral about the content they see on their For You feed. 47% of the users between 18 and 34 called the videos on For You highly interesting.

TikTok executives must be happy with this information because TikTok has already talked about the FYP in their What’s Next 2024 Trends Report. The report stated that 40% of the TikTok users have agreed that TikTok introduces them to new topics and that’s how they find their interests. 44% of the users came on TikTok for some specific reasons but discovered a topic that they really liked.

Read next: Giving Kids Smartphones At A Young Age Leads To Devastating Mental Distress As Adults, New Study Proves

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