Adam Mosseri Trending Topics Not a Priority for Threads, Here’s Why

Threads has been making a lot of waves recently, with many saying that it is the platform that is most likely to supplant Twitter, now known as X, as the most popular microblogging platform out there. One of the many things that the social media platform is trying to incorporate is trending topics, but in spite of the fact that this is the case, CEO Adam Mosseri doesn’t think that this should be all that big of a priority.

According to him, trending is just one of many features that won't really help the platform grow as much in the long run with all things having been considered and taken into account. Hashtags, following feeds, edit buttons and like lists were also mentioned in his statement. You might think that trending topics in particular would be excellent for engagement, but in spite of the fact that this is the case, Mosseri doesn’t seem to think that they would have all that measurable of an impact.

With all of that having been said and now out of the way, it is important to note that X derives a lot of its value from features like the ones mentioned above, all of which create more engagement than might have been the case otherwise. Trending topics also go a really long way towards keeping users hooked, and with lists, users can discover content that pertains to their precise and specific interests.

This just goes to show that the assumptions we often have about the manner in which social media platforms function might not always line up with the reality of how things work on the ground. The point here is that Meta’s priority has been to figure out what users want through algorithms, and this has yielded a 20% increase in Reels usage. It might not be a stretch to say that users don’t actually know what they want, and that while certain features might boost engagement, people like Mosseri that actually see the data coming in would have a better idea of how to make Threads reach its full potential.

Photo: Digital Information World - AIgen/HumanEdited

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