54% of People Liked AI Generated Copy Better

You might think that text generated by AI would be extremely easy to spot, but in spite of the fact that this is the case, it has become increasingly effective at passing as human written content. It turns out that AI generated has become so advanced that it might even be surpassing human written copy in terms of quality.

With all of that having been said and now out of the way, it is important to note that a survey conducted by Semrush revealed something surprising. 54% of people that responded to this survey preferred content that had been generated by an AI. It also won in terms of product descriptions and social media posts, both of which were preferred by 65% of respondents, as well as 70% for social media ads.

38% of the people that responded to this survey were between the ages of 25 and 44, with 12% aged from 18 to 24, 18% between 45 and 54, and 32% 55 or older. The respondents that liked AI copy better said that it didn’t waste any time before diving into the actual protein of the article, clearly showed an understanding of whatever it was that users were looking for, and the most surprising of all, that it showed a much higher degree of readability.

In order to use a chatbot for something of this sort, it might be useful to create a detailed prompt that will highlight any and all concerns that you need addressed. It’s not a one size fits all solution, but it may be the future of how content is written. The only thing that is left to be seen is the kind of impact it will end up having on performance. Also, it bears mentioning that AI will not always create superior content, since there are plenty of examples of it being used poorly by companies like Buzzfeed.

Whatever the case may be, this just goes to show how rapidly AI is growing. It might not be long before it manages to surpass humans in this arena as well as many others in the future.

Read next: Pew Unveils Social Media Usage Trends: YouTube Rules Adults' Choices, Gen-Z Flocks to Instagram, Snapchat, TikTok
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