TikTok is stepping into the full-fledge long-form video space, by testing a new feature for creators - the ability to upload videos lasting a whopping 30 minutes on its platform. As spotted by the keen-eye social media app researcher Matt Navarra (via @oncescuradu on Threads), the feature appears to be in the beta phase, and if you are lucky enough you might just catch a glimpse of this extended feature in the app.
Screenshot: @oncescuradu via Threads
This move doesn't exactly drop jaws for those in the know. TikTok's been on a journey, stretching its video length from under 60 seconds to 3 minutes in July 2021, and landing at a 10-minute sweet spot in 2022.
The 30-minute upgrade echoes a trend set by its Chinese sibling, Douyin, which embraced the half-hour mark in 2022. The big question? Will the world be tuning in for TikTok-length TV shows?
The impact of this move on the social media stage is unpredictable, but it's a testament to TikTok's resolve to redefine the game.
Note: Content polished using AI, reviewed and fact-checked by humans.
Read next: AI Might Not Steal That Many Jobs According to This MIT Study
This move doesn't exactly drop jaws for those in the know. TikTok's been on a journey, stretching its video length from under 60 seconds to 3 minutes in July 2021, and landing at a 10-minute sweet spot in 2022.
The 30-minute upgrade echoes a trend set by its Chinese sibling, Douyin, which embraced the half-hour mark in 2022. The big question? Will the world be tuning in for TikTok-length TV shows?
The impact of this move on the social media stage is unpredictable, but it's a testament to TikTok's resolve to redefine the game.
Note: Content polished using AI, reviewed and fact-checked by humans.
Read next: AI Might Not Steal That Many Jobs According to This MIT Study
