Here Are 4 Reasons Why Your Webpage Might Be Underperforming on the SERP

The prospect of your webpage failing to achieve a high enough ranking on the SERP can be frustrating because of the fact that this is the sort of thing that could potentially end up holding your website back. It turns out that Google Search Liaison Danny Sullivan has offered some important advice on the manner in which you should optimize your site for the purposes of getting it a higher ranking than might have been the case otherwise.

The first thing that he mentioned in a Twitter post responding to a query from a blog owner was that the originality of your content should be readily apparent for all to see. What this basically means is that you should make it absolutely certain that the content comes from personal experience and isn’t just a rewritten version of the same things that people have said previously, and it can’t seem like a random hodgepodge of descriptions either.

With all of that having been said and now out of the way, it is important to note that the content should demonstrate your experience in some way, shape or form as well. If you are reviewing products, you should ideally make it so that the physical descriptions of the products that relate to your own personal experiences should be front and center. It bears mentioning that the user that submitted this query had posted product reviews, but these reviews pretty much only described features that anyone can find out about rather than personal experience.

Another extremely essential thing to bear in mind is that your content needs to satisfy readers at the very least to a certain extent. This is actually a critical component for the Google Search Quality Rates Guide, and as a result of the fact that this is the case, any and all content you include needs to give viewers a certain level of satisfaction.

Finally, the content needs to be up to date. Stale content simply won’t get the job done, which is why only the latest content needs to be included that actually has something new to add to the conversation.

Image: DIW -AIgen

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