YouTube Creators Struggle To Identify Which Channels Are Being Monetized As App Steps Up Privacy Rules

One of the greatest aspects of YouTube that has attracted content creators from around the globe is the ease with which they can monetize through their channels.

Both creators as well as leading activists were given the chance to see which channels on the platform were getting money to display their content. Now, that wouldn’t be the case as it’s getting tougher to figure out which channels are monetizing and which aren’t

The news comes as the popular video-sharing platform has gotten rid of a code that made it simpler to figure out the latter. This happened to be an integral aspect of the famous Partner Program that YouTube attained massive popularity and fame.

Thanks to the latest news by media outlet Wired, it would no longer be the case as the social media giant beefs up its security and privacy rules.

Dubbed the mystery behind a missing code, one spokesperson mentioned to Wired how the feature is to the creator’s own benefit. Whether or not a channel is monetizing is actually something personal that perhaps a certain creator wouldn’t like to disclose to the public.

The channel owner has the right to that data and no one else, which was not the case in the past. Before, anyone and everyone would be able to see this information. Now, thanks to the latest policy in terms of ad share privacy it could have some serious aftermath.

The app’s creators are unable to note down which competitors are now their respective rivals in the market as they’re unable to have such data disclosed out in the open, unlike in the past.

This literally levels the playing field for competition but at the same time, it doesn’t allow regulators and those linked to the media like journalists to get access in terms of tracking down those with ill intentions who were kicked out by the app’s revenue program or those making the most of the feature.

One of the most extreme examples of this rollout is linked to actor Russel Brand who got suspended from YouTube’s partner program. He was taken out after shocking accusations of assault arose against him when several females united to take him down and hold him accountable for a list of disturbing behaviors.

When questioned, YouTube commented on how its policies were taught against those who broke rules and served as a risk or threat to users. So to better protect the community, it was doing just that.

Whether or not that’s true, time will tell. For now, this new rollout in terms of greater privacy means the general public is going to be less aware of what’s going on and who's getting suspended.

Similarly, it means regulators are not going to be happy and will have to go the extra mile to call out bad actors.

One top-of-the-line advocacy group claims they do a lot in terms of acting against offenses regarding anti-LGBTQ behavior that keeps getting monetized through the app’s Partner Program.

So they feel YouTube was taking a stand against such actions and would now get rid of the easy access through which people could see who was making money through unlawful means hence holding the app responsible for such behavior.

Today, close to 2 million people dubbed creators make revenue through YouTube. This pays them nearly 55% in terms of the ad revenue share while a portion is outlined for subscription sales.

Photo: DIW-Aigen

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