Google Tweaks Search Rankings to Highlight First-Hand Knowledge, Personal Experiences, and Insights

A major element in Google’s modus operandi over the past two or three years has been its push to clean up its search engine. The new normal is that sites that offer authoritative content will be given precedence because of the fact that this is the sort of thing that could potentially end up improving the user experience. This also means that the quantity over quality approach of yesteryear is no longer to going to pass muster.

With all of that having been said and now out of the way, it is important to note that Google just rolled out tweaks to its search engine ranking system that will give so called “hidden gems” a chance to shine. The goal here is to shed more light on knowledge that was attained first hand. Personal experiences and insights will also be far more valuable now than might have been the case otherwise.
Google’s announcement that it would make these tweaks was couched in the assurance that this would be a helpful content update in the future. In spite of the fact that this is the case, it appears that this update is little more than a reworking of its core algorithm with all things having been considered and taken into account. Social media posts may start to get a lot more traffic than they used to, as long as they offer insights and knowledge that were obtained by the writers themselves rather than sources through various websites on the internet.

The shape of SEO is changing in ways that many are struggling to predict, and there might come a time when the old way of doing things will become a relic of the distant past. One question that many are asking is how Google will be able to intuitively detect whether or not experiences are personal, especially given the cornucopia of ersatz identities littering the interwebs.

Google responded rather vaguely, only mentioning that the poster in question is less important than the history of content they have put out there. There is a chance that posting history will be registered as a signal of authenticity. Of course, given how nascent this update still is, we will just have to wait and see if it actually works in the manner that Google is intending or if it will be just another step in the wrong direction.

Read next: Google Tests Adding User Notes to Search Results for Enhanced, Personal Insights
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