56% of Social News is Consumed on Facebook and YouTube, but TikTok is Catching Up

Social media has become an essential source of news for people all around the world, despite Facebook, the biggest social media platform of all, trying to suspend its status as a news source. A report published by the Pew Research Center revealed that Facebook and YouTube continue to be hubs for news with all things having been considered and taken into account.

In this report, we can see that 30% of all social news is consumed on Facebook. With all of that having been said and now out of the way, it is important to note that YouTube comes in second with 26%, with these two social media platforms offering the majority of news to consumers or 56% to be precise.

Instagram comes in third with 16%, thereby making it so that 46% of news is consumed on Meta platforms. TikTok is rapidly replacing Google as a search engine, at least among Gen Z, but in spite of the fact that this is the case, just 14% of social news is consumed on this short form video platform. As for X, formerly known as Twitter, the platform is no longer considered to be as viable a news source as it used to be, with just 12% of social news being consumed on it.

One thing that bears mentioning is that X, which 70% of Americans have no recognized as the new brand name for Twitter, has a much smaller user base than the other platforms out there. Over half of X users say that they use the platform for news, which is pertinent because of the fact that this is the sort of thing that could potentially end up making it more important than might have been the case otherwise. However, even though 53% of X users utilize it as a news source, this is still lower than the 59% that used it in such a manner in 2020.

As for TikTok, 43% of its users stated that they use it to stay up to date on all of the latest current events. This is nearly double the 22% that said the same back in 2020, indicating that the Chinese social media app is seeing a growing prominent in this arena. Facebook’s share has dropped from 54% to 43%, YouTube has stagnated at 32%, and only Instagram has seen any growth from 28% to 34% although this still isn’t close to what TikTok has managed.

Interestingly, NextDoor has also managed to become one of the few social media apps that have seen any positive momentum in this regard. In 2020, 23% of its users said that they check news on the app, but this has now risen to 28%. Twitch joins them with some modicum of growth from 13% to 17%, as does LinkedIn which went from 15% to 17% in the same period. It will be interesting to see what the results look like in another few years.

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