100 Fascinating Facts About Google From Revenue to Advertising Insights (infographic)

Google is the most popular search engine in the world, and it's also a major player in the digital economy. This article highlights some of the most interesting facts about Google, including its influence on the digital economy and its main source of revenue.

1. Google's Evolution of Search Volume

When Google launched in 1998, it handled slightly more than 10,000 daily search inquiries.

Google's search volume has increased dramatically over the years, now it handles around 3.5 billion searches per day.

2. The Massive Website Traffic of Google

Google is the most visited website on the planet.

It gets around 84 billion visits every month in 2023.

3. The Role of Google in Product Searches

Google is the starting point for about half of all internet product searches.

4. Google's Super-Fast Search Processing

Every second, Google handles about 40,000 search inquiries.

It's like a never-ending, super-fast search engine.

5. The majority of online searches consist of two words.

Over 38% of web searches contain three to four words.

People want to keep their searches brief and to the point.

6. Google Search Results Clicks

People click on regular (organic) search results 45.1% of the time (even though ads pop out at the top of the results).

Only 1.8% of clicks goes to Google advertisements that appear in search engine result pages, surprisingly 25% of the searches do not produce any click, which means users that ended up searching something found the information right within the search results.

7. Popular Google Search Term in 2023

The most searched thing on Google in 2023 was 'YouTube'.

People were also interested in the 'Facebook' and 'Amazon'.

8. Frequent Google Users

84% of 13–21-year-olds users use Google at least thrice daily or even more.

Most of us rely on Google daily.

9. Google's Massive User Base

Google has an astounding 4.77 billion users worldwide (or 4,774,800,000 to be more specific). Based on 5.19 billion internet users worldwide and a market share of around 92%.

This is because almost everyone uses the internet, most of whom use Google.

10. Weather Tops U.S. Google Searches

The most searched word on Google U.S. domain is 'weather,' with over 87.7 million monthly search volume.

Which shows people love travelling and before they do it, they want to have proper information regarding outside climate.

Top Google Search Stats: A Visual Snapshot - infographic

11. Russia's Content Removal Requests

Russia requested the most material removals from Google in the first half of 2022, more than any other country.

They made a whopping 21,863 requests to have data removed from Google's platforms.

South Korea and India, placing second and third, also made several demands.

12. Data Removal Requests by Governments

The Russian government and courts sent Google a record of 21,863 data removal requests.

South Korea came in second with 6,254 requests, and India came in third with 2,488.

This demonstrates that governments worldwide can request that Google erase content from the internet.

13. Female Gamers on Google Play Games

Almost half, or 49%, of the people who play games on Google Play Games are females.

Girls and women enjoy playing games as much as boys and men do.

14. Teens and Voice Search

The majority, 55%, of teenagers aged 13 to 18 use voice search on a daily basis.

As a result, many young people use their smartphones to search for information.

15. Google's Fight Against Bad Ads

Google deactivated 5.6 million advertising accounts and erased 3 billion ads in 2021.

Google is working hard to ensure that the advertisements you view are secure and reliable.

16. Meta and Google's Dominance in Digital Ads

By 2023, Meta (previously Facebook) and Google will control more than half of all digital ad spending (50.5%).

These two companies are online advertising behemoths.

17. Smartphone Users and Business Contact

60% of smartphone users have contacted a business through an online search.

Your phone is a handy tool for connecting with businesses.

18. YouTube's Massive Content

YouTube has 51 million channels, each with their own content.

YouTube has something for everyone to watch.

19. Average Daily YouTube Viewing

Every day, consumers spend roughly 14 minutes watching YouTube videos.

However, once they begin viewing, they frequently spend substantially more prolonged time, typically approximately 40 minutes each session on mobile devices.

20. YouTube's Popularity in Indonesia

When it comes to people watching YouTube videos, Indonesia ranks third in the globe.

In Indonesia, 139 million people watch YouTube videos.

21. McDonald's Success with Google Analytics

McDonald's Hong Kong used Google Analytics to increase in-app orders by 550%.

Google Analytics assisted them in making their mobile app for ordering food more efficient.

22. Earnings from YouTube Ads

On average, YouTube makes $18 every 1000 times an ad is viewed.

YouTube is a significant platform for businesses to advertise.

23. Google Employee Recommendations

A remarkable 90% of Google employees would gladly recommend Google as an employer to their friends.

According to its employees, this suggests that Google is a great workplace.

24. Google's Search Engine Dominance

Google had a commanding 91.9% dominance of the search engine market as of January 2022.

Most people use Google as their primary search engine.

25. Valuable Google Brand

Google is one of the most valuable brands in the world, with each worth more over $250 billion.

Google's brand is well-known and trusted.

26. Google's Global Search Market Share

Google controls around 84.69% of the global search market.

It is the most popular option for internet searches worldwide.

27. Amazon and Google in Digital Advertising

In 2023, Amazon's proportion of total digital ad income is predicted to climb to 7.1%.

Google, on the other hand, is expected to hold a large 28.6% share.

28. Google Chrome's Browser Dominance

Google Chrome is the most widely used web browser, with a market share of 65.12%.

Many people prefer Google Chrome for browsing the internet.

29. Google's Market Share

Globally, as of July 2022, Google maintained an 83.84% market share.

Google's market share in the UK alone is even higher at 86.31%.

30. YouTube's Dominance

With a market share of 75.83%, YouTube dominates its competitors.

It is the most popular site for sharing and watching videos.

31. Google's Stock Price Predictions

Analysts expect that Google's stock price will rise by 14.16% on average over the next year.

Estimates vary, with some predicting a 34.5% increase.

32. Google's Impressive Earnings

Google produced an incredible $5,700 per second in 2020.

Google's earnings are astounding.

33. Alphabet's Revenue Growth

Google's parent company, Alphabet, claimed a 13% gain in revenue in the first quarter of 2020.

Despite this, Google typically has even faster growth rates.

34. YouTube's Potential Value

If YouTube were separated from Alphabet, it could be worth between $140 billion to $300 billion.

YouTube is a valuable platform on its own.

35. Projected Ad Revenue Growth

Google's ad income is expected to reach 8.2% in 2023.

Google's primary source of revenue is advertising.

36. Retirement of "I'm Feeling Lucky" Feature

Google discontinued its "I'm Feeling Lucky" search feature because it avoided advertising, costing the business up to $110 million yearly.

Google implemented this adjustment in order to push advertisements and make income.

37. Growth in Google Network Revenue

Google Network revenue climbed by 30.26% in the first quarter of 2021, from $5.22 billion in Q1 2020 to $6.80 billion in Q1 2021.

The Google network is growing.

38. Google Play Consumer Spending

Consumer spending on applications and games on Google Play fell 11.6% to $42.3 billion.

Spending on consumer apps might vary from year to year.

39. Surge in Mobile Ad Spending

Mobile ad spending reached $336 billion in 2022, showing a 13.8% increase from the previous year.

Mobile advertising is on the rise.

40. Google AdWords Launch

Google AdWords was launched in October 2000 with just 350 customers.

It has since become a significant advertising platform.

41. Google's Economic Impact in the US

Google's services, including Search, Play, YouTube, and advertising tools, generated $426 billion in economic activity for over 2 million US firms in 2020.

Google plays a significant part in assisting businesses to develop.

42. Google Searches for Local Information

People looking for local information account for nearly half of all Google queries (46%).

People frequently use Google to locate local businesses and services.

43. SEO Updates and Survey Results

According to 13.9% of respondents in 2022, changes to third-party cookies will cause a substantial shift in SEO in the next two years.

As expressed by 18.7% of respondents, the main concern was machine learning and artificial intelligence (AI).

44. Recognizing Paid Ads

77% of search engine users feel confident that they can spot paid ads when they see them.

Many people can distinguish between paid and organic search results.

45. Responsive Search Ads in Google Ads

According to a survey, 92% of advertisers have at least one responsive search ad in their active Google Ads search campaign.

Responsive ads help advertisers reach a wider audience.

46. Google's Impressive Revenue in 2002

Google made an astounding $69.1 billion in three months (July-September 2002).

Google's revenue growth has been astounding.

47. Advertisers Using Responsive Search Ads

According to a poll of advertisers, approximately 92% had at least one active, responsive search ad.

Advertisers like responsive advertisements.

48. High Click-Through Rate on Google Ads

Google ads have a click-through rate (CTR) of 63%, which is four times that of other advertising networks.

Google advertisements are effective in capturing people's attention.

49. Google Ads for Product and Service Searches

People who are looking for a specific product or service are more likely than not to click on a related Google advertisement.

Google advertising is frequently the first choice for businesses.

50. Difficulty Distinguishing Paid and Organic Results

About half of internet users find it challenging to tell the difference between paid and organic search results.

This highlights the importance of clear labeling in search results.

51. Clicks Driven by Paid Campaigns

Paid campaigns drive 65% of the clicks received by Google Ads.

Businesses invest in paid advertising to attract customers.

52. Average Conversion Rate for Google Ads

The average conversion rate for 'Search' across all industries on Google Ads is 3.75%.

This demonstrates Google Ads' efficacy in converting clicks into actions.

53. App Pricing on Google Play

Google Play featured 38,500 apps priced under $1, approximately 26,600 apps priced between $1 and $2, and 2,303 apps priced between $9 and $10 as of March 2023.

Apps are available at various price rates.

54. Top Gaming App Publisher on Google Play

King was the top gaming app publisher on Google Play in September 2022, earning over $50.9 million in in-app revenue.

On Google Play, mobile gaming is big business.

55. Number of Apps on Google Play in 2021

In 2021, the Google Play Store had a total of 3.48 million apps available for download.

There's a wide variety of apps to choose from.

56. Average Rating of Apps on Google Play

There were an estimated 142,368 apps on Google Play, with an average rating of 4.5 stars out of 5.

Many apps on Google Play have received excellent ratings from users.

57. User Ratings on Google Play

Furthermore, 1.44 million apps were rated, whereas 2.13 million apps on Google Play received fewer than three user ratings.

Many apps receive user input. However, some have low ratings.

58. Availability of Free Android Apps

97% of all Android applications in the Play Store are free.

The majority of Android apps are free to download.

59. Paid Apps on Google Play

Only 3% of Google Play Store apps need payment.

Only a small percentage of apps are paid.

60. Global Ownership of Mobile Devices

As of 2022, over 6 billion people worldwide own mobile devices, which represents nearly 70% of the world's population.

Mobile devices are incredibly common worldwide.

61. Instagram Tops Google Play Downloads

With approximately 25 million downloads from Android users as of February 2022, Instagram was the most downloaded app worldwide on the Google Play Store.

With nearly 22 million global downloads, Snapchat was the second most popular app.

Users enjoy using social networking apps.

62. Gaming App Revenues on Google Play

In 2021, worldwide gaming app revenues on Google Play reached an astounding $37.3 billion.

By the end of 2022, Android games are predicted to account for 56% of all mobile game revenue.

Mobile gaming is a vast industry.

63. Candy Crush Saga Tops Installations

According to Google Play Store Facts, Candy Crush Saga is the most installed game in 2022.

This famous mobile game is enjoyed by a large number of players.

64. Removal of Obsolete Apps

Google removed nearly 700,000 obsolete apps from the Play Store.

This ensures a cleaner and safer app environment for users.

65. Google's Founding and Initial Investment

Google Inc. was founded in August 1998, with an initial investment of $100,000 from Sun co-founder Andy Bechtolsheim.

This was a significant moment in the history of Google.

66. Google's Fight Against Spam

It is assumed that 30% of the pages Google discovers are spam.

Google works hard to filter out spam content from search results.

67. Advertising Revenue on Google Network Sites

In 2022, the advertising revenue of Google network sites amounted to a substantial $32.78 billion.

Alphabet, Google's parent company, had total revenues of over $279.8 billion in the same year.

68. G Suite's Success

Google's G Suite, competing with Microsoft Office 365, has surpassed 6 million paying customers.

It's a popular choice for businesses and organizations.

69. Surge in Google Meet Usage

The Google Meet video-calling service, part of G Suite, experienced a 25-fold increase in usage compared to January.

Video conferencing became essential for many during this time.

70. Google Meet Premium Features

Google provided premium Meet features, such as accommodating up to 250 participants, for free until the end of September.

This was done in response to the rising demand for virtual meetings.

71. Competition Between Office Suites

Microsoft's Office suite and Office 365 accounted for 87.5% of the productivity suite market in 2018, creating intense competition for G Suite, which accounted for 10.4%.

Office productivity software is a crowded market.

72. Google Workspace User Base

Google Workspace will be used by 3 billion people by 2023.

It's a popular suite of productivity tools.

73. Gmail's Popularity

Gmail is the most popular email service in the world, with 1.8 billion users worldwide.

Many people use Gmail for email communication.

74. Revenue Sharing on YouTube

On YouTube, Google pays 55% of ad revenue to the video rights holder.

Content creators on YouTube can earn money from their videos.

75. Google Maps' Popularity

Google Maps is the most popular mapping service, with over 25 million downloads in 2021 alone.

It's a go-to app for navigation and location information.

76. Diverse Curiosity on Google

People have many interests when using Google, from the most searched celebrities to the top trending products.

Google search demonstrates the wide range of topics that people are interested in.

77. Google's EU Commission Penalty

The EU Commission fined Google €4.12 billion in July 2019, the most significant antitrust penalties ever imposed.

The penalty was imposed for putting anti-competitive limitations on Android devices and mobile networks in order to benefit its search engine network.

Google was already fined €1.7 billion in March 2019 for similar anti-competitive behavior.

78. Google Cloud Revenue

Google Cloud will produce $26.28 billion in sales in 2022, accounting for 9.2% of Google's total income.

Google Cloud Services comprise the Google Cloud Platform (GCP), infrastructure, data, analytics, and other features.

79. Google's Employee Count

At the end of 2020, Google had 135,301 full-time employees worldwide.

Google is a major employer with a large workforce.

80. Vast Google Search Index

The Google Search index contains well over 100,000,000 gigabytes of data and hundreds of billions of web pages.

Google's search capabilities are enormous.

81. Origin of the Name "Google"

Google was named after the word "Googol," which indicates a vast number written as 1 followed by 100 zeros.

It reflects the tremendous amount of data Google wishes to make available.

82. In-App Purchases and Mobile Game Revenue

In-app purchases account for 98% of app revenue worldwide.

By the end of 2022, Android games are expected to account for 56% of all mobile game revenue.

Mobile gaming is a thriving industry.

83. Removal of Obsolete Apps

Google removed roughly 700,000 out-of-date apps from the Google Play Store.

This contributes to the high quality of apps available to users.

84. Extensive Song Collection on Google Play

The Google Play Store has an astounding 40 million music library.

Users have access to a wide variety of music.

85. Daily App Scanning for Safety

Google Play scans nearly 6 billion apps daily to ensure they are safe for users.

Security is a top priority for app stores.

86. Global Mobile Gamers

As of 2020, an estimated 2.6 billion people worldwide were mobile gamers.

Gaming on mobile devices is a popular pastime.

87. Continuing Dominance of In-App Purchases

In-app purchases continue to account for 98% of app revenue worldwide.

Many apps allow you to buy more material or features.

88. Growth in Google Play Downloads

Global mobile app downloads from Google Play will reach 111.3 billion in 2021, up from 76 billion in 2018.

The app ecosystem is still growing.

89. Number of Apps on Google Play in 2021

The Google Play Store had 3.48 million apps available for download in 2021.

The app store has a diverse assortment of apps.

90. Daily Addition of New Apps

Every day, 3,739 new apps are added to the Google Play Store.

The app ecosystem is constantly changing and expanding.

91. Top App Categories on Google Play

In 2021, gaming apps were the most popular category on the Google Play store, making up 13.72% of all available apps worldwide.

Education apps followed closely, accounting for 9.31% of all apps.

People love playing games and learning on their mobile devices.

92. Reporting Changes for Google Cloud and YouTube Advertising

In 2019, Alphabet began reporting Google Cloud and YouTube advertising as separate segments.

This change altered the way financial information is presented.

93. Return on Investment (ROI) for Google Advertising

Google discovered that for every dollar invested in their advertising system, they make $8 in profit.

Google advertising can be very profitable.

94. Recommended Google Ads Campaign Budget for Beginners

Google suggests that novices set a daily budget of $50 for their Google Ads campaigns.

This is a starting point for people who are new to online advertising.

95. Boost in Brand Awareness and Sales with Google Ads

After engaging in Google Ads, companies such as Purple Mattress, Schmidt's Naturals, and Williams Sonoma witnessed significant improvements in brand awareness and sales.

Google Ads may be a very effective tool for businesses.

96. Geo-Targeted Ads and Physical Store Visits

When consumers see a geo-targeted ad, they are twice as likely to visit an actual store.

In-person visits can be influenced by location-based advertising.

97. Click-Through Rates (CTR) by Industry

Dating and Personals have the highest CTR in the industry, with 6.05%.

Travel and Hospitality follow with 4.68%, while Advocacy has a CTR of 4.41%.

Technology has the lowest CTR at 2.08%.

CTR varies by industry, affecting the effectiveness of advertising campaigns.

98. Average Click-Through Rate (CTR) for Google Ads

The average CTR for Google Ads is 2% across all industries.

CTR is a critical indicator for determining the performance of online advertising.

99. Revenue Share for Publishers on Google Ads

Publishers who place advertisements on Google advertisements receive 68% of the income produced.

Google Ads is a platform that allows publishers to monetize their content.

100. Expected Monthly Spending on Google Ads

Businesses are estimated to spend between $9,000 and more than $30,000 monthly on Google Ads in 2023.

Advertising costs vary greatly depending on business objectives and market rivalry.

These stats show Google is more than just a search engine. It's a vast ecosystem of products and services that touches billions of lives around the globe.

Google is more than just a search engine. It's a vast ecosystem of products and services that touch billions of lives around the globe. Here's a closer look at Google as a company, revealing some of its most fascinating facts and figures.

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