The Current Status Of Social Media Marketing At A Glance

In a new study, Sprout Social takes shows how consumers as well as brands, are viewing the whole process of interactions, insights on future expectations, and how AI can impact all the results.

The company took into account a whopping 1800 users that regularly use social media and these were from the American and UK regions. The result was a very broad pool that would highlight the various types of shifts taking place.

For starters, there were no surprises in terms of how the usage of social media keeps on increasing. And the reasons could be plenty including how various brands as well as social media apps were also altering as time passed on.

Keeping updated with the current trends is always important and that includes what products are trending and what are not. Similarly, special offers are also of great importance for brands looking to make their mark. Other than that, the mission statement is important, and how people imagine themselves getting entertained by marketing strategies and how a certain firm is in line with such listings.

It’s also very interesting to notice how people’s perceptions do change and Sprout noticed that. Yes, they’re following a business to stay updated but that does not mean it wishes to only lay their eyes on marketing content.

When they add comments, any client would want a proper response so if you as a business happen to be ignoring the likes of DMs or a certain comment added on a post, it’s time to really amp up that list of things to do. This would ensure their voices are being heard and they’re not talking to walls.

But the expectations in this regard are decreasing with time. Depending on the chart, around 69% of the population feel that a response should be given on the same day while the rest felt 77% should produce a response during the same time last year.

Not a lot of people do have patience in this regard and anyone that sends out a response in the shortest span of time will be adored. So when you come to think of it, urgency is key for businesses to have that lasting impression.

Meanwhile, the report was seen shedding light on the concept of AI and how it’s ruling the world. Obviously, the evolution of AI and growing popularity means a lot more individuals are going to be interacting with the likes of AI agents, more frequently than anyone would like.

But what businesses should be mindful of is turning the process into something that’s more systematic and that would reduce the engagement for several people as not everyone likes talking to robots.

Meanwhile, the report also dives into how leaning too much into the world of AI would make people upset and even turn them away.

Read next: Social Media Marketers In The Spotlight: What Challenges Are On The Rise In 2023
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