Google's Rich Results Test Gets a Paywall Makeover

In the ever-evolving realm of the internet, Google has jazzed up its Rich Results Test to offer a slick feature: the validation of structured data for subscription-based content. No longer will you be left in the dark about whether a particular website has its ducks in a row regarding structured data for paywalls.

Take the Financial Times (aka FT.com), for instance – a heavyweight in the world of financial and business news behind a paywall. Curiosity piqued, we tossed a FT URL into Google's revamped Rich Results Test. Lo and behold, the results glimmered with confirmation that structured data for paywalled content was indeed in play.


The upgraded tool, residing on Google's turf, is a nifty creation designed to showcase the various rich result types that Google Search has up its virtual sleeve. Essentially, it's your backstage pass to preview how your content will dazzle in the spotlight of Google Search.

Google's recent announcement elucidated the importance of this enhancement. For webmasters toiling away at sites employing paywalls, this addition is a godsend. It acts as a troubleshooting buddy, helping you validate whether your structured data plays nice with Google Search or throws a digital tantrum.

So, to all you guardians of paywalled content out there, roll up your virtual sleeves and give this nifty tool a whirl. It's your golden ticket to ensure that Google Search recognizes your website's structured data as a player in the big league. Time to let the validation party begin!

Read next: Google Updates Its Maps, Search, And Assistant With The Launch Of Its New Accessibility Features
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