Over Two Thirds of Companies Have Increased Mobile Ad Budgets in 2023

Mobile app marketing has been undergoing a period of growth for the past few years, and it turns out that nearly 65% of companies, or 64.7% to be precise, plan to increase the amount of spending they put towards mobile ad budgets in 2023. This proportion is even higher in the UK, where 67% of companies said that they are doing the same. Furthermore, budgets for mobile ads in UK based companies have seen a 29% increase overall this year.

With all of that having been said and now out of the way, it is important to note that there are a wide range of reasons why companies are diverting so many of their resources towards mobile ad budgets. For starters, 40.9% of companies stated that they were able to obtain a far greater quantity of users than might have been the case otherwise thanks to a widespread mobile ad campaign.

It’s not just new users that are on the table either. 24.2% of higher ups at companies that responded to a survey conducted by Moloco said that they were able to get high quality users. Such progress is important because of the fact that this is the sort of thing that could potentially end up increasing the value of each user instead of just blindly driving downloads that wouldn’t end up going anywhere.

Performance marketing is the name of the game this year, with 45.7% of companies saying that they are making it one of their biggest priorities instead of the biggest one of all. By comparison, brand marketing was selected by 41.4% of survey respondents.

One thing that this represents is that the landscape of marketing is shifting in ways that few if any could have expected in the past. 58.2% of companies that are investing in performance marketing said that they are doing so specifically due to how it can lead to a proportionally higher rate of investment, especially when they compare it to the performance of brand marketing. This just goes to show that marketing is going to continue to change as the years go by.

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