Even the Collapse of Twitter Might Not Be Enough to Save Threads

The controversial tenure of Elon Musk as the owner and CEO of Twitter has led to some drastic changes on the platform, not the least of which is the questionable rebranding to X. The sudden upheaval of one of the most fundamental social media platforms on the internet prompted several companies to try to launch so called Twitter killers. Perhaps the most notable example of all is Threads, which is basically Meta’s answer to Twitter.

Threads became the fastest app to reach 100 million users in history, but in spite of the fact that this is the case, many of these were just migrants from Meta’s various other social media platforms. With all of that having been said and now out of the way, it is important to note that Threads has seen its traffic decline dramatically ever since its launch, which seems to suggest that it is not offering users enough to make them stick around.

Reports indicate that Threads will close off the year with 23.7 million users in the US, which is a paltry amount compared to the 135 million American users that Instagram can rely on. Furthermore, Twitter is expected to end the year with around 56.1 million users in the US. This is a strong indication that Threads has failed to attract enough users to maintain a sustainable trajectory in the future, and data seems to suggest that there is not all that much that can be done to turn the sinking ship around.

If we were to take a look at all of the social media platforms operating in the world right now, Threads would be dead last if not for Tumblr which is widely considered to be a dying platform. Tumblr has 20.4 million US based users, and Threads has not been able to surpass this by much despite the enormous influx of users it received from its widely successful other platforms. The most Threads can hope for based on reports is reaching 33.9 million users by 2025, which will potentially eliminate any chances for the platform’s future as a Twitter killer.

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