Apple’s Environmental Efforts Tops All Others But Its Product Cycle For iPhones Remains Key Issue, New Report Proves

It can be said without any doubt that Apple’s efforts toward a healthy environment are one that cannot be denied. And a new study proves how it’s at the top of the list, beating out all other key rivals including Samsung.

The company is never shy to admit that it is doing everything in its power to preserve the environment and ensure carbon emissions are at an all-time low and that’s truly commendable. However, experts note that its yearly product cycle for its iPhone range continues to be a bigger issue and the firm needs to take that into consideration.

CNET says that Apple is leading the pack and there’s plenty of room for improvements as we speak. And in case you didn’t know, the firm has already pledged to completely remove carbon from the supply chain by the year 2030.

So far, so good. The tech giant is staying true to its promises and serving as a true example for others to learn from.

As we speak, close to 300 of its suppliers have vowed to make use of energy that comes from clean sources. Similarly, the company says how important it is to make this not a one-man affair. They realize that change can only come when other key arch rivals join hands and work toward the mission and that’s why it’s currently raising more awareness on the matter and proactively encouraging so many other leading tech giants to join its new program called Supplier Clean Energy.

This is designed to give all respective suppliers electricity coming from 100% renewable sources.

In comparison, fellow tech competitor Samsung added that its goal is to attain carbon neutrality and produce energy from 100% renewable resources by the year 2050. However, the company that hails from South Korea fell short when it failed to apply the same endeavors for its respective supply chain. And that is certainly a point worth mentioning.

The firm launched a public post in this manner where it did a lot about sustainability. However, the reality was linked to the firm’s production of smartphones and how it continues to be powered by the likes of coal and other fossil fuels.

Moreover, they’ve already attained 100% renewable energy sources from regions like Europe, the US, and even China. But not a lot of progress has been made in its own homeland of South Korea and there is yet to be any noticeable progress made here regarding a transformation toward cleaner energy sources.

A long list of rivals from China including Xiaomi and Huawei failed to give out details regarding the costs linked to smartphone production. Similarly, search engine giant and Android maker Google is also in the spotlight. While it did start to give out some useful insights lately, there’s a lot of concern being generated regarding its Pixel 7 Pro mobile phone which was outlined to produce a lot more carbon emissions than rival Apple.

Meanwhile, Greenpeace feels Apple might be doing a lot more talking regarding supplier sustainability than actual work. So far, not even one of the company’s leading suppliers has been able to attain 100% renewable energy through its workings.

On the other hand, suppliers like Samsung Electronics and even Foxconn are taking too long to make the jump toward renewable energy sources.

And when the actual lifetime for carbon levels for iPhones are considered, it’s nearly hit 80% during production alone. Moreover, the firm itself is not shying away from the reality of how its own line of iPhone 14 Pro production had carbon emissions that went as high as 81% of the entire carbon output emitted.

So as you can understand, this is clearly a major issue that needs immediate attention and also where Apple’s efforts are falling short. Yes, production is healthier than what it was in the past but is that truly enough?

Each year, the tech giant puts out brilliant marketing campaigns to try and motivate users to ditch old phones and opt for the latest lineup of iPhone models. Clearly, this is some food for thought for the firm. What do you think?

Photo: Apple

Read next: This Study Reveals What News Sources Americans Trust the Most
Previous Post Next Post