Threads is Growing at the Same Rate as Meta, New Study Finds

Meta has been the most powerful social media company in the world for a decade and a half, but in spite of the fact that this is the case, it has taken some hits as of late in terms of its public perception. In an attempt to turn the tide and garner more favor from consumers, Meta has been trying to diversify its offerings. Threads is perhaps the most notable example of this with all things having been considered and taken into account.

Threads is Meta’s attempt to take some users away from Twitter because of the fact that this is the sort of thing that could potentially end up capitalizing on the commotion caused by Elon Musk. With all of that having been said and now out of the way, it is important to note that it has become the fastest growing app of all time, and it turns out that it is following a similar growth trajectory as Meta itself.

Many began to wonder if Threads was truly the Twitter killer that Meta suggested it might be, since the app lost many of its users five weeks after it launched. However, it bears mentioning that it is still on a somewhat upward trajectory, and a recent study from the Morning Consult seemed to confirm that.

Chances are that Threads will begin to grow more quickly than might have been the case otherwise in the near future. It will be interesting to see where it goes from here on out, since it certainly has the potential to change the shape of the social media industry.

Text based social media such as X, formerly known as Twitter, can also be called micro-blogging sites. With its latest app, Meta is trying to break into that field for the very first time. If it succeeds, it could take X’s place in that arena, and in doing so it will be highly consequential for the shape of social media to come. Between 55% and 60% of respondents said that they are aware of Threads which creates further opportunities for growth.

Threads’ brand familiarity growth is following a similar trajectory to Meta’s

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