Gen Z Will Nearly Equal Millennials on Social Media by 2027

Gen Z is the fastest grown generation in the world in terms of technology adoption, but they are still at a relatively early stage of their journey. As of 2023, there are approximately 68.5 million millennials hailing from the US on social media, with around 56.4 million Gen Z. As for other generations, there are about 51.8 million Gen X on social media, and 36.9 million baby boomers with all things having been considered and taken into account.

However, it turns out that Gen Z will rapidly close the gap over the next few years. Millennial users are more or less stagnating, whereas Gen Z are growing by leaps and bounds. It is estimated that there will be 69.7 million Millennials on social media by 2027, and 65.8 million Gen Z. This just goes to show that Gen Z will nearly equal the number of Millennials on social media. Together, they will comprise over half of all social media users by 2027.

With all of that having been said and now out of the way, it is important to note that Gen X and Baby Boomer users are going to decline in this same period. The former will decrease to 50.1 million by 2027, with just 34.4 million Baby Boomers on social media by 2027.

As Gen Z reaches the age of adulthood and adopts more apps, their presence will become more pronounced than might have been the case otherwise. Apps that cater to Gen Z are set to win big because of the fact that this is the sort of thing that could potentially end up allowing them to capitalize on the most valuable generation of all.

TikTok, Snapchat and Instagram are the three most popular apps for Gen Z. Meanwhile, Reddit is currently the domain of Millennials who compose around 40% of its overall userbase. They also have a small foothold in TikTok, though it is far smaller than that of Gen Z. Facebook and X, which is the new name for Twitter, are set to see both generations depart from their platforms in the next few years.

Gen Z, millennials grow their social media presence through 2027

H/T: InsiderIntelligence

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