61% of Influencers Have Signed Up for Threads, and Over Half Have Posted Sponsored Content

Meta was long rumored to be working on a so-called Twitter killer spurred by the acquisition of the micro-blogging social media platform by Elon Musk. Twitter has suffered greatly under Musk’s tenure, with the controversial CEO making several questionable decisions including recently announcing the change of the iconic brand name to “X”.

With all of that having been said and now out of the way, it is important to note that Meta’s response to Twitter, Thread, has been seeing a huge surge of influencer activity. While its number of daily active users has gone down by a whopping 70%, 61% of all influencers stated that they have made accounts on the platform.

What’s more, 54% of the influencers that have signed up for Threads stated that they have already posted some kind of paid content to the platform with all things having been considered and taken into account. 84% are open to posting sponsored content at some point, so there is a lot of potential in this new market that might make it more viable than might have been the case otherwise.

This comes from a survey conducted by Sensor Tower, and it reveals that Threads is already making its way into content creator culture. Such a trend is important because of the fact that this is the sort of thing that could potentially end up attracting more users to the platform down the line. Chances are that Meta will be doubling down on influencers in the near future so that Threads can continue its growth trajectory.

The first ten days after the launch of Threads have been a bit of a mixed bag. 24% of all of the users that signed up ended up deleting their accounts after just ten days, but the influx of influencers suggests that all is not lost quite yet. It will be interesting to see where things go from here on out, since Twitter is now a shadow of its former self. This leaves the door wide open for Threads to take its place in the world of social media.

Source: Izea / First Look: The Impact of Threads

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