Apps Will Spend 20% More to Fuel Installs By 2025

Developers have been funneling more and more money into app installs because of the fact that this is the sort of thing that could potentially end up allowing them to take root among their desired consumer base. Back in 2021, over $90 billion was being spent on this, but in spite of the fact that this is the case, the ensuing two years saw a bit of a decline with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that things are starting to look up for the industry. A recent report released by AppsFlyer revealed that global app install spends will increase by 20% by 2025, which will push the total past the $90 billion mark once again to settle $94.5 billion.

This will more than make up for the 15% decline that was seen between the years of 2021 and 2023, although it might not be set in stone. The market has been experiencing a seemingly endless array of fluctuations as of late. Economic activity has been unpredictable, App Tracking Transparency and the deprecation of third party cookies has also wreaked havoc, and it will be interesting to see what measures are taken in order to get users to install the apps that are available.

The industry is still struggling to meet the dizzying heights that it reached prior to ATT being introduced. The current predictions look fairly optimistic, but 2021 was an incredible growth year as well. Spends were at over $60 billion in 2020, so they increased by a whopping 50% to reach the over $90 billion we saw in 2021.

However, this might be an indication that a more organic and sustainable growth rate is being achieved. This will enable both consumers as well as brands to make the most of their apps, although it remains to be seen if the lack of third party tracking will allow these apps to make as much of a profit as they require. Alternative revenue streams are already coming about due to ATT.

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