Prominent Accounts on Alternative Social Media Are More Likely to Ask Followers for Money

A major trend that can be seen in social media over the past few years is the rising proportion of alternative sites. Rumble and BitChute are just two examples, and most of these sites tend to be personality driven with all things having been considered and taken into account. The most prominent example of all is perhaps Truth Social, and it relies heavily on its founder, former US president Donald Trump, to drive engagement on the platform.

With all of that having been said and now out of the way, it is important to note that 23% of the accounts on these platforms appear to be asking their followers for some form of financial support, as per Pew study. That might not seem notable at first, but it is a far higher proportion than can be seen in other social media platforms that are more mainstream.

19% of the prominent accounts are asking for donations or offering paid subscriptions to their content. 7% are trying to sell merch. The combined total comes to around 23%, and it represents a growing trend of influencers who are heading to these platforms to make it easier to obtain revenue than might have been the case otherwise.

It turns out that 36% of the adults who use these alternative media sites have given money to their favorite major accounts. Such a trend is notable because of the fact that this is the sort of thing that could potentially end up suggesting the presence of high demand for alternative social media.

In spite of the fact that this is the case, major sites like Parler have already shut down. The presence of big names on these sites is allowing them to continue their growth, and the cash they can get from their followers is likely a strong factor in that regard.

Rumble may also provide an alternative to YouTube due to its focus on video, with 47% of its users accepting donations as compared to 41% for the Google owned video streaming and social media platform. More political tensions might fuel further exoduses to these alternatives.

Read next: Survey Reveals YouTube Creators Outshine Instagram and TikTok in Earnings
Previous Post Next Post