Google’s Search’s New Generative Experience is Unpopular Among SEOs

AI has started to make its way into virtually every facet of the tech industry, and Google has been going full speed ahead to incorporate it into as many features as possible. The latest AI experiment that Google has been conducting has to do with the new generative experience it has added to its search engine. The way this works is that an AI would essentially provide you with a summary of your search results in order to allow you to go through them more easily than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that there is one specific group of people who don’t seem to be enjoying the addition all that much, namely SEOs. Responding to a recent Twitter poll, SEO professionals were quick to comment on how little they liked the new generative experience in Google Search. 20.5% said that it was not an improvement, 28.4% appeared to be ambivalent about it, and just 6.7% called it a massive upgrade.

Interestingly enough, 44.3% of the SEO professionals that responded to this survey simply clicked on the “see answers” response. This seems to suggest that they are still forming their opinions on it, and they wanted to see what other people said because of the fact that this is the sort of thing that could potentially end up helping them form their own opinions.

However, if we were to only look at the SEOs that selected one of the actual responses, 88% of them either aren’t too impressed with the new generative experience or they are downright unhappy. SEOs will have to work overtime if AI is compressing all of the search results, since this can make their jobs harder with all things having been considered and taken into account.

All in all, the Google Search Generative Experience is proving to be controversial among SEOs. It remains to be seen how regular consumers react to it, since theirs will be the opinions that matter most in the long run when Google is deciding whether or not to keep it.

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